Brandwave

DND vs Kiara Sky:Which is more popular?

In September 2026, DND had more branded searches than Kiara Sky among gel polish brands worldwide. DND had about 132,000 branded searches, while Kiara Sky had 18,100. DND made up 18.8% of all gel polish brand searches we track, and Kiara Sky accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gel polish brands, DND and Kiara Sky each appeared in three of the five answers. DND was mentioned before Kiara Sky in three out of four answers that named either.

Among gel polish brands worldwide in September 2026

Who do people search for more?

DND, about 7 searches for every 1 for Kiara Sky

DND 132K searchesKiara Sky 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

DND in 3 of 5Kiara Sky in 3 of 5

Who does AI recommend more?

DND, named ahead of Kiara Sky in 3 of 4 answers

DND first in 3Kiara Sky first in 1

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DND was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kiara Sky was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DND was listed before Kiara Sky in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Gelish2nd
  3. DND3rd
  4. Kiara Sky4th
  5. Olive & June5th
  6. Sally Hansen6th
  7. CND7th
  8. Madam Glam8th
  9. Essie9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DND or Kiara Sky more popular in search?

This chart shows how often people search Google for DND and Kiara Sky by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.

DND and Kiara Sky among gel polish brands worldwide, by month

Share of searches by month for DND, Kiara Sky. The figures are in the table below the chart.

View monthly share of searches table
MonthCNDOPIDNDEssieOlive & JuneGelishSally HansenKiara SkyMadam Glam
Oct 202522.2%22.2%15.2%10%12.2%8.2%6.7%2%1.3%
Nov 202520.2%20.2%16.2%9.1%16.6%7.4%6.1%2.7%1.5%
Dec 202521%17.2%16.3%9.4%14%11.5%6.3%2.8%1.3%
Jan 202621.2%21.2%16.5%9.5%11.6%9.5%6.4%2.9%1.3%
Feb 202623.3%23.3%15.3%8.5%10.4%8.5%7%2.6%1.1%
Mar 202621.9%21.9%14.4%9.8%12%9.8%6.6%2.4%1.1%
Apr 202624.4%20%16.1%8.9%10.9%8.9%7.3%2.2%1.2%
May 202621.6%21.6%14.2%9.7%11.9%9.7%7.9%2.4%0.87%
Jun 202622%18%20.9%9.9%9.9%8.1%8.1%2.4%0.88%
Jul 202620.6%20.6%19.1%13.7%7.5%9.2%6.2%2.3%0.82%
Aug 202621.4%21.4%20.4%9.6%9.6%7.9%6.4%2.4%0.86%
Sep 202623.4%19.2%18.8%10.5%10.5%7%7%2.6%0.94%

How has the DND and Kiara Sky comparison changed over the last 12 months?

3 findings
  • DND was ahead of Kiara Sky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DND’s share of searches among gel polish brands worldwide moved from 15.2% to 18.8%, and its estimated monthly branded searches moved from 113K to 132K.
  • Across the 12 months ending September 2026, Kiara Sky’s share of searches among gel polish brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for gel polish brands worldwide in September 2026?

2 changes
  1. In September 2026, DND lost share of searches among gel polish brands worldwide, from 20.4% to 18.8%.

  2. Estimated monthly branded searches for Kiara Sky worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DND’s and Kiara Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DND

2 branded search terms

  • dnd gel
  • dnd gel polish

Kiara Sky

1 branded search term

  • kiara sky

How the Brand Demand Index is measured

Other head-to-heads among gel polish brands

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