DNC vs King Gee:Which is searched more?
In September 2026, DNC had more branded searches than King Gee among hi vis clothing brands worldwide. DNC was estimated to have 1.6K branded searches compared to King Gee’s 1.3K, and held a 2% Share of Search versus King Gee’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DNC or King Gee?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DNC, King Gee. The figures are in the table below the chart.
View monthly share of search table
| Month | Portwest | Hard Yakka | DNC | King Gee | Bisley |
|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Nov 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Dec 2025 | 76.8% | 18.8% | 2% | 2% | 0.4% |
| Jan 2026 | 76.5% | 18.7% | 2.4% | 2% | 0.4% |
| Feb 2026 | 76.4% | 18.7% | 2.4% | 2% | 0.49% |
| Mar 2026 | 73.3% | 21.9% | 2.3% | 1.9% | 0.47% |
| Apr 2026 | 69.2% | 25.3% | 2.7% | 2.2% | 0.55% |
| May 2026 | 68.7% | 25.1% | 3.3% | 2.2% | 0.67% |
| Jun 2026 | 72.6% | 21.7% | 2.9% | 2.3% | 0.58% |
| Jul 2026 | 76.3% | 18.7% | 2.4% | 2% | 0.61% |
| Aug 2026 | 68.8% | 25.1% | 3.3% | 2.2% | 0.54% |
| Sep 2026 | 77% | 18.8% | 2% | 1.7% | 0.5% |
How has the DNC and King Gee comparison changed over the last 12 months?
3 findings
- DNC was ahead of King Gee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, King Gee’s estimated Share of Search among hi vis clothing brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for hi vis clothing brands worldwide in September 2026?
2 changes
In September 2026, DNC lost estimated Share of Search among hi vis clothing brands worldwide, from 3.3% to 2%.
In September 2026, King Gee lost estimated Share of Search among hi vis clothing brands worldwide, from 2.2% to 1.7%.
Other head-to-heads among hi vis clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using DNC’s and King Gee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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