Brandwave

How popular isKing Gee in search?

In September 2026, there were an estimated 1.3K branded searches for King Gee worldwide which is down 18.8% over the last 12 months. King Gee holds 1.7% estimated Share of Search among hi vis clothing brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Portwest77%
  2. Hard Yakka18.8%
  3. DNC2%
  4. King Gee1.7%
  5. Bisley0.5%
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Which hi vis clothing brands compete with King Gee?

King Gee against hi vis clothing brands worldwide, by month

Share of Search by month for Portwest, Hard Yakka, DNC, King Gee. The figures are in the table below the chart.

View monthly share of search table
MonthPortwestHard YakkaDNCKing GeeBisley
Oct 202577.1%18.9%2%1.7%0.41%
Nov 202577.1%18.9%2%1.7%0.41%
Dec 202576.8%18.8%2%2%0.4%
Jan 202676.5%18.7%2.4%2%0.4%
Feb 202676.4%18.7%2.4%2%0.49%
Mar 202673.3%21.9%2.3%1.9%0.47%
Apr 202669.2%25.3%2.7%2.2%0.55%
May 202668.7%25.1%3.3%2.2%0.67%
Jun 202672.6%21.7%2.9%2.3%0.58%
Jul 202676.3%18.7%2.4%2%0.61%
Aug 202668.8%25.1%3.3%2.2%0.54%
Sep 202677%18.8%2%1.7%0.5%
  1. Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +8.2 points.

  2. 2.Hard Yakka

    18.8%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -6.3 points.

  3. 3.DNC

    2%

    Held 3rd. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  4. 4.King Gee

    1.7%

    Held 4th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  5. 5.Bisley

    0.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between King Gee and its closest rivals

How has branded search demand for King Gee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for King Gee worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, King Gee’s estimated Share of Search among hi vis clothing brands worldwide held steady at 1.7%.

How did search popularity change for hi vis clothing brands worldwide in September 2026?

  1. In September 2026, Portwest gained estimated Share of Search among hi vis clothing brands worldwide, from 68.8% to 77%.

  2. In September 2026, Hard Yakka lost estimated Share of Search among hi vis clothing brands worldwide, from 25.1% to 18.8%.

  3. In September 2026, DNC lost estimated Share of Search among hi vis clothing brands worldwide, from 3.3% to 2%.

  4. In September 2026, King Gee lost estimated Share of Search among hi vis clothing brands worldwide, from 2.2% to 1.7%.

How is King Gee measured?

Brandwave collects information about searches that people make online using King Gee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kinggee

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How the Brand Demand Index is measured

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Is King Gee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.