Brandwave

DesignStudio vs Pentagram:Which is more popular?

In September 2026, DesignStudio had more branded searches than Pentagram among branding agencies worldwide. DesignStudio had about 40,500 branded searches, while Pentagram had 480. DesignStudio made up 41.6% of all branding agency searches we track, and Pentagram accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about branding agencies, Pentagram appeared in three of the four answers and DesignStudio in none.

Among branding agencies worldwide in September 2026

Who do people search for more?

DesignStudio, about 84 searches for every 1 for Pentagram

DesignStudio 40.5K searchesPentagram 480 searches

Who does AI mention more?

Pentagram, mentioned in 3 of 4 answers, DesignStudio in 0

Pentagram in 3 of 4DesignStudio in 0 of 4

Who does AI recommend more?

Pentagram, the only one of the two named

Pentagram first in 2DesignStudio never named

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Top branding agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pentagram was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. DesignStudio did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pentagram1st
  2. COLLINS2nd
  3. Red Antler3rd
  4. Koto4th
  5. Landor5th
  6. Wolff Olins6th
  7. DesignStudio–
  8. Interbrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about branding agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DesignStudio or Pentagram more popular in search?

This chart shows how often people search Google for DesignStudio and Pentagram by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.

DesignStudio and Pentagram among branding agencies worldwide, by month

Share of searches by month for DesignStudio, Pentagram. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

How has the DesignStudio and Pentagram comparison changed over the last 12 months?

3 findings
  • DesignStudio was ahead of Pentagram in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide moved from 38.5% to 41.6%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Pentagram’s share of searches among branding agencies worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for branding agencies worldwide in September 2026?

2 changes

  1. In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%.

  2. Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DesignStudio’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DesignStudio

1 branded search term

  • designstudio

Pentagram

1 branded search term

  • branding pentagram

How the Brand Demand Index is measured

Other head-to-heads among branding agencies

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