DemandScience vs Madison Logic:Which is more popular by branded search?
In August 2026, DemandScience and Madison Logic were level on Share of Search among account-based marketing platforms worldwide, with an estimated 1.6K branded searches each, at 8.7% estimated Share of Search each. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, DemandScience or Madison Logic?
Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DemandScience, Madison Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Influ2 | DemandScience | Madison Logic | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 10.8% | 10.6% | 8.4% | 2.1% |
| Nov 2025 | 66.8% | 12.6% | 10.1% | 8.4% | 2.2% |
| Dec 2025 | 64.1% | 11.7% | 11.7% | 9.8% | 2.8% |
| Jan 2026 | 64.1% | 12.2% | 12% | 9.4% | 2.4% |
| Feb 2026 | 65.4% | 12.4% | 9.8% | 9.7% | 2.6% |
| Mar 2026 | 65.6% | 12.1% | 9.9% | 9.9% | 2.6% |
| Apr 2026 | 64.7% | 12% | 9.4% | 11.7% | 2.3% |
| May 2026 | 68.3% | 12.5% | 8.3% | 8.2% | 2.6% |
| Jun 2026 | 70.7% | 12.5% | 8.2% | 6.9% | 1.8% |
| Jul 2026 | 67.4% | 12.5% | 9.6% | 8.2% | 2.3% |
| Aug 2026 | 67.4% | 13.2% | 8.7% | 8.7% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the DemandScience and Madison Logic comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Madison Logic took it in April 2026, DemandScience took it in May 2026.
- Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide moved from 10.6% to 8.7%, and its estimated monthly branded searches moved from 2.5K to 1.6K.
- Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account-based marketing platforms worldwide moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for account-based marketing platforms worldwide in August 2026?
2 changes
In August 2026, Madison Logic gained estimated Share of Search among account-based marketing platforms worldwide, from 8.2% to 8.7%.
In August 2026, DemandScience lost estimated Share of Search among account-based marketing platforms worldwide, from 9.6% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using DemandScience’s and Madison Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DemandScience
4 branded search terms
- demandscience
- demandscience intelligence
- demandscience reviews
- demandscience.com
Madison Logic
5 branded search terms
- madison logic
- madison logic abm
- madison logic account based marketing
- madison logic account-based marketing
- madisonlogic.com
Put your own brand in this comparison
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