Brandwave

DAP vs Holdfast:Which is more popular?

In September 2026, Holdfast had more branded searches than DAP among adhesive and sealant brands worldwide. Holdfast had about 33,100 branded searches, while DAP had 6,480. Holdfast made up 3.6% of all adhesive and sealant brand searches we track, and DAP accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, DAP appeared in three of the five answers and Holdfast in none.

Among adhesive and sealant brands worldwide in September 2026

Who do people search for more?

Holdfast, about 5 searches for every 1 for DAP

Holdfast 33.1K searchesDAP 6.5K searches

Who does AI mention more?

DAP, mentioned in 3 of 5 answers, Holdfast in 0

DAP in 3 of 5Holdfast in 0 of 5

Who does AI recommend more?

DAP, the only one of the two named

DAP first in 3Holdfast never named

Follow DAP vs Holdfast and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Holdfast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loctite1st
  2. Gorilla Glue2nd
  3. Sika3rd
  4. OSI4th
  5. DAP5th
  6. Liquid Nails6th
  7. Araldite–
  8. Holdfast–
  9. Parfix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Glue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loctite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquid Nails2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OSI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DAP or Holdfast more popular in search?

This chart shows how often people search Google for DAP and Holdfast by name. Each line represents a brand's share of searches for all nine adhesive and sealant brands we track, month by month, from English-language searches worldwide.

DAP and Holdfast among adhesive and sealant brands worldwide, by month

Share of searches by month for Holdfast, DAP. The figures are in the table below the chart.

View monthly share of searches table
MonthSikaLoctiteGorilla GlueAralditeLiquid NailsHoldfastDAPOSIParfix
Oct 202536.6%24.5%20%9%4.9%4%0.63%0.16%0.16%
Nov 202533.5%27.3%18.3%10.1%5.5%4.5%0.49%0.14%0.14%
Dec 202535.2%23.5%19.3%10.6%4.7%5.8%0.53%0.12%0.15%
Jan 202632.7%26.7%17.9%9.8%5.4%6.6%0.58%0.1%0.14%
Feb 202633.5%27.4%18.3%10.1%4.5%5.5%0.5%0.11%0.14%
Mar 202636.8%24.6%16.5%9%4.9%7.4%0.54%0.13%0.16%
Apr 202633.1%27.1%18.2%10%5.4%5.4%0.52%0.14%0.14%
May 202632.7%26.8%17.9%12%5.4%4.4%0.5%0.14%0.14%
Jun 202633.5%27.4%15%12.2%5.5%5.5%0.61%0.14%0.11%
Jul 202632.4%26.5%17.8%11.8%5.3%5.3%0.6%0.14%0.14%
Aug 202632.7%26.7%17.9%11.9%5.4%4.4%0.63%0.17%0.14%
Sep 202632.9%26.9%18.1%12%5.4%3.6%0.71%0.18%0.14%

How has the DAP and Holdfast comparison changed over the last 12 months?

3 findings
  • Holdfast was ahead of DAP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAP’s share of searches among adhesive and sealant brands worldwide moved from 0.63% to 0.71%, and its estimated monthly branded searches moved from 6.4K to 6.5K.
  • Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands worldwide moved from 4% to 3.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for adhesive and sealant brands worldwide in September 2026?

1 change

  1. In September 2026, Holdfast lost share of searches among adhesive and sealant brands worldwide, from 4.4% to 3.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DAP’s and Holdfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAP

3 branded search terms

  • dap adhesive
  • dap caulk
  • dap sealant

Holdfast

1 branded search term

  • holdfast

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free