Brandwave

How popular isDAP?

In September 2026, people searched for DAP by name about 6,480 times worldwide, about the same as the previous year. These searches made up 0.71% of all global adhesive and sealant brand searches, placing DAP seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, DAP appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

DAP is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. SikaShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. LoctiteShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Gorilla GlueShare of searches 18.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AralditeShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DAPShare of searches 0.71%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DAP is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loctite1st
  2. Gorilla Glue2nd
  3. Sika3rd
  4. OSI4th
  5. DAP5th
  6. Liquid Nails6th
  7. Araldite–
  8. Holdfast–
  9. Parfix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Glue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loctite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquid Nails2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OSI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which adhesive and sealant brands compete with DAP?

DAP against adhesive and sealant brands worldwide, by month

Share of searches by month for Sika, Loctite, Gorilla Glue, Araldite, Liquid Nails, Holdfast, DAP. The figures are in the table below the chart.

View monthly share of searches table
MonthSikaLoctiteGorilla GlueAralditeLiquid NailsHoldfastDAPOSIParfix
Oct 202536.6%24.5%20%9%4.9%4%0.63%0.16%0.16%
Nov 202533.5%27.3%18.3%10.1%5.5%4.5%0.49%0.14%0.14%
Dec 202535.2%23.5%19.3%10.6%4.7%5.8%0.53%0.12%0.15%
Jan 202632.7%26.7%17.9%9.8%5.4%6.6%0.58%0.1%0.14%
Feb 202633.5%27.4%18.3%10.1%4.5%5.5%0.5%0.11%0.14%
Mar 202636.8%24.6%16.5%9%4.9%7.4%0.54%0.13%0.16%
Apr 202633.1%27.1%18.2%10%5.4%5.4%0.52%0.14%0.14%
May 202632.7%26.8%17.9%12%5.4%4.4%0.5%0.14%0.14%
Jun 202633.5%27.4%15%12.2%5.5%5.5%0.61%0.14%0.11%
Jul 202632.4%26.5%17.8%11.8%5.3%5.3%0.6%0.14%0.14%
Aug 202632.7%26.7%17.9%11.9%5.4%4.4%0.63%0.17%0.14%
Sep 202632.9%26.9%18.1%12%5.4%3.6%0.71%0.18%0.14%

  1. 1.Sika

    32.9%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Loctite

    26.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Gorilla Glue

    18.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Araldite

    12%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Liquid Nails

    5.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Holdfast

    3.6%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  7. 7.DAP

    0.71%

    Held 7th. 6.5K estimated branded searches, +12.5% vs prior month. Share +0.1 points.

  8. 8.OSI

    0.18%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Parfix

    0.14%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DAP and its closest rivals

Every comparison with DAP

8 comparisons

How has branded search demand for DAP changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DAP worldwide held steady, from 6.4K to 6.5K.
  • Across the 12 months ending September 2026, DAP’s share of searches among adhesive and sealant brands worldwide held steady, from 0.63% to 0.71%.

How did search popularity change for adhesive and sealant brands worldwide in September 2026?

5 changes

  1. In September 2026, Holdfast lost share of searches among adhesive and sealant brands worldwide, from 4.4% to 3.6%.

  2. Gorilla Glue’s share of searches among adhesive and sealant brands worldwide has gained ground for 3 months in a row, from 15% to 18.1% in September 2026.

  3. Estimated monthly branded searches for Araldite worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  4. Estimated monthly branded searches for Parfix worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Sika worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are DAP’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dap adhesive
  • dap caulk
  • dap sealant

Do you work for DAP? To request corrections or removal please contact us via our support page and we will be happy to assist.

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