DAP vs Gorilla Glue:Which is more popular?
In September 2026, Gorilla Glue had more branded searches than DAP among adhesive and sealant brands worldwide. Gorilla Glue had about 165,000 branded searches, while DAP had 6,480. Gorilla Glue made up 18.1% of all adhesive and sealant brand searches we track, and DAP accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Gorilla Glue appeared in all five answers and DAP in three. Gorilla Glue was mentioned before DAP in four out of five answers.
Who do people search for more?
Gorilla Glue, about 25 searches for every 1 for DAP
Who does AI mention more?
Gorilla Glue, mentioned in every answer we collected
Who does AI recommend more?
Gorilla Glue, named ahead of DAP in 4 of 5 answers
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gorilla Glue appeared in all five answers. DAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gorilla Glue was listed before DAP in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Loctite1st- Gorilla Glue2nd
Sika3rd
OSI4th
DAP5th
Liquid Nails6th- Araldite–
Holdfast–- Parfix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gorilla Glue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loctite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquid Nails2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OSI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy?”
Asked ChatGPT
“What are the best adhesive and sealant brands?”
Asked ChatGPT
“What's the best adhesive and sealant brand for repairs and building?”
Searched Google, AI Overview
“adhesive brands”
Searched Google, AI Overview
“sealant brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DAP or Gorilla Glue more popular in search?
This chart shows how often people search Google for DAP and Gorilla Glue by name. Each line represents a brand's share of searches for all nine adhesive and sealant brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gorilla Glue, DAP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sika | Loctite | Gorilla Glue | Araldite | Liquid Nails | Holdfast | DAP | OSI | Parfix |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 24.5% | 20% | 9% | 4.9% | 4% | 0.63% | 0.16% | 0.16% |
| Nov 2025 | 33.5% | 27.3% | 18.3% | 10.1% | 5.5% | 4.5% | 0.49% | 0.14% | 0.14% |
| Dec 2025 | 35.2% | 23.5% | 19.3% | 10.6% | 4.7% | 5.8% | 0.53% | 0.12% | 0.15% |
| Jan 2026 | 32.7% | 26.7% | 17.9% | 9.8% | 5.4% | 6.6% | 0.58% | 0.1% | 0.14% |
| Feb 2026 | 33.5% | 27.4% | 18.3% | 10.1% | 4.5% | 5.5% | 0.5% | 0.11% | 0.14% |
| Mar 2026 | 36.8% | 24.6% | 16.5% | 9% | 4.9% | 7.4% | 0.54% | 0.13% | 0.16% |
| Apr 2026 | 33.1% | 27.1% | 18.2% | 10% | 5.4% | 5.4% | 0.52% | 0.14% | 0.14% |
| May 2026 | 32.7% | 26.8% | 17.9% | 12% | 5.4% | 4.4% | 0.5% | 0.14% | 0.14% |
| Jun 2026 | 33.5% | 27.4% | 15% | 12.2% | 5.5% | 5.5% | 0.61% | 0.14% | 0.11% |
| Jul 2026 | 32.4% | 26.5% | 17.8% | 11.8% | 5.3% | 5.3% | 0.6% | 0.14% | 0.14% |
| Aug 2026 | 32.7% | 26.7% | 17.9% | 11.9% | 5.4% | 4.4% | 0.63% | 0.17% | 0.14% |
| Sep 2026 | 32.9% | 26.9% | 18.1% | 12% | 5.4% | 3.6% | 0.71% | 0.18% | 0.14% |
How has the DAP and Gorilla Glue comparison changed over the last 12 months?
3 findings
- Gorilla Glue was ahead of DAP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAP’s share of searches among adhesive and sealant brands worldwide moved from 0.63% to 0.71%, and its estimated monthly branded searches moved from 6.4K to 6.5K.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands worldwide moved from 20% to 18.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for adhesive and sealant brands worldwide in September 2026?
1 change
Gorilla Glue’s share of searches among adhesive and sealant brands worldwide has gained ground for 3 months in a row, from 15% to 18.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DAP’s and Gorilla Glue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAP
3 branded search terms
- dap adhesive
- dap caulk
- dap sealant
Gorilla Glue
1 branded search term
- gorilla glue
Other head-to-heads among adhesive and sealant brands
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