Cora vs Stayfree:Which is more popular?
In September 2026, Stayfree had more branded searches than Cora among period care brands worldwide. Stayfree had about 90,500 branded searches, while Cora had 27,300. Stayfree made up 20.6% of all period care brand searches we track, and Cora accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about period care brands, Cora appeared in four of the five answers and Stayfree in none.
Follow Cora vs Stayfree and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cora was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stayfree did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rael5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cora4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Always3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Modibodi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period care brands
5 answers
Asked ChatGPT
“Which period care brand should I buy?”
Asked ChatGPT
“What are the best period care brands?”
Asked ChatGPT
“What's the best period care brand for monthly protection?”
Searched Google, AI Overview
“tampon brands”
Searched Google, AI Overview
“pad brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cora or Stayfree more popular in search?
This chart shows how often people search Google for Cora and Stayfree by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stayfree, Cora. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knix | Stayfree | Modibodi | Saalt | Cora | Thinx | Rael | L. | Libra | Always |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.6% | 17.6% | 5.8% | 4.6% | 7.8% | 5.6% | 1.9% | 0.17% | 0.15% |
| Nov 2025 | 44.3% | 17.5% | 16.8% | 5.3% | 3.5% | 7.5% | 3.5% | 1.4% | 0.07% | 0.09% |
| Dec 2025 | 36.9% | 20.1% | 16.6% | 7.2% | 4.1% | 10% | 3.3% | 1.6% | 0.08% | 0.11% |
| Jan 2026 | 38.9% | 17.3% | 16.5% | 5.9% | 3.5% | 12.3% | 3.5% | 1.9% | 0.08% | 0.11% |
| Feb 2026 | 37.9% | 16.7% | 13.2% | 5.6% | 3.4% | 18% | 3.4% | 1.6% | 0.09% | 0.11% |
| Mar 2026 | 37.7% | 19.5% | 12.5% | 6.8% | 3.9% | 13.1% | 4.8% | 1.5% | 0.09% | 0.1% |
| Apr 2026 | 42.3% | 17.1% | 12.1% | 6.3% | 3.5% | 13% | 4.2% | 1.3% | 0.07% | 0.09% |
| May 2026 | 36.2% | 16.3% | 17.9% | 6.8% | 4% | 14.4% | 2.7% | 1.5% | 0.07% | 0.11% |
| Jun 2026 | 38.4% | 15.1% | 18.1% | 6.8% | 3.7% | 13.2% | 3.1% | 1.4% | 0.05% | 0.08% |
| Jul 2026 | 41.5% | 14.3% | 15.6% | 7.3% | 4.3% | 12.2% | 2.9% | 1.7% | 0.06% | 0.08% |
| Aug 2026 | 41.8% | 17.5% | 14.2% | 7.7% | 5.3% | 7.9% | 2.9% | 2.5% | 0.1% | 0.11% |
| Sep 2026 | 39.1% | 20.6% | 13.8% | 7.2% | 6.2% | 5.7% | 4.1% | 2.8% | 0.23% | 0.13% |
How has the Cora and Stayfree comparison changed over the last 12 months?
3 findings
- Stayfree was ahead of Cora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cora’s share of searches among period care brands worldwide moved from 4.6% to 6.2%, and its estimated monthly branded searches moved from 18.3K to 27.3K.
- Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands worldwide moved from 22.6% to 20.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for period care brands worldwide in September 2026?
2 changes
In September 2026, Cora overtook Thinx to rank 5th among period care brands worldwide, with 6.2% of the searches.
In September 2026, Stayfree gained share of searches among period care brands worldwide, from 17.5% to 20.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cora’s and Stayfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among period care brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.