Brandwave

Copic vs Sakura:Which is more popular?

In September 2026, Sakura had more branded searches than Copic among art supply brands worldwide. Sakura had about 48,400 branded searches, while Copic had 33,100. Sakura made up 3.6% of all art supply brand searches we track, and Copic accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about art supply brands, Copic and Sakura each appeared in two of the five answers. Copic was mentioned before Sakura in two out of three answers that named either.

Among art supply brands worldwide in September 2026

Who do people search for more?

Sakura, about 46% more searches than Copic

Sakura 48.4K searchesCopic 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Copic in 2 of 5Sakura in 2 of 5

Who does AI recommend more?

Copic, named ahead of Sakura in 2 of 3 answers

Copic first in 2Sakura first in 1

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Copic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sakura was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Copic was listed before Sakura in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. Ohuhu10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Copic or Sakura more popular in search?

This chart shows how often people search Google for Copic and Sakura by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Copic and Sakura among art supply brands worldwide, by month

Share of searches by month for Sakura, Copic. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaOhuhuCaran d’AchePoscaPrismacolorStaedtlerPentelWinsor & NewtonSakuraCopicDerwentLiquitexDaniel SmithArteza
Oct 202526.8%14.6%9.8%8%12%5.4%6.6%3.6%3.6%2.4%2.9%2%1.3%0.88%<0.01%
Nov 202524.9%13.6%13.6%9.1%13.6%5%5%3.3%3.3%2.3%2.7%1.5%1%1%<0.01%
Dec 202523.2%12.7%12.7%10.4%15.5%4.7%4.7%3.1%3.8%3.1%2.6%1.4%1.1%0.93%<0.01%
Jan 202631.3%11.5%11.5%7.7%9.4%5.2%6.3%4.2%3.4%2.9%2.8%1.5%1.3%1%<0.01%
Feb 202629.5%13.2%10.8%7.2%10.8%5.9%5.9%4%3.2%3.2%2.6%1.4%1.2%0.97%<0.01%
Mar 202624.4%16.3%11%7.3%11%4.9%6%4.9%4%3.2%2.7%1.8%1.2%1.2%<0.01%
Apr 202625.1%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.8%1.5%1.2%1%<0.01%
May 202625%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.7%1.8%1.2%1%<0.01%
Jun 202622%17.9%12.1%8.1%9.8%4.4%5.4%4.4%4.4%4.2%3%1.6%1.6%1.1%<0.01%
Jul 202624.5%16.4%13.5%7.4%9%6%4.9%4%3.3%4.6%2.7%1.5%1.2%0.99%<0.01%
Aug 202630.4%16.6%9.1%7.4%7.4%7.4%5%3.3%3.3%4.6%2.2%1.2%1%0.82%<0.01%
Sep 202627.7%15.1%12.4%8.3%8.3%5.6%5.6%3.7%3.7%3.6%2.5%1.4%1.1%0.91%<0.01%

How has the Copic and Sakura comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sakura took it in December 2025.
  • Across the 12 months ending September 2026, Copic’s share of searches among art supply brands worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Sakura’s share of searches among art supply brands worldwide moved from 2.4% to 3.6%, and its estimated monthly branded searches moved from 33.5K to 48.4K.

How did search popularity change for art supply brands worldwide in September 2026?

2 changes
  1. In September 2026, Sakura lost share of searches among art supply brands worldwide, from 4.6% to 3.6%.

  2. Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Copic’s and Sakura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

1 branded search term

  • copic

Sakura

3 branded search terms

  • sakura koi
  • sakura pens
  • sakura pigma

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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