Brandwave

Copic vs Daniel Smith:Which is more popular?

In September 2026, Copic had more branded searches than Daniel Smith among art supply brands worldwide. Copic had about 33,100 branded searches, while Daniel Smith had 12,100. Copic made up 2.5% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about art supply brands, Copic and Daniel Smith each appeared in two of the five answers. Daniel Smith was mentioned before Copic in every answer that named either.

Among art supply brands worldwide in September 2026

Who do people search for more?

Copic, about 3 searches for every 1 for Daniel Smith

Copic 33.1K searchesDaniel Smith 12.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Copic in 2 of 5Daniel Smith in 2 of 5

Who does AI recommend more?

Daniel Smith, named ahead of Copic in 2 of 2 answers

Daniel Smith first in 2Copic never first

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Copic and Daniel Smith were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Daniel Smith was listed before Copic in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. Ohuhu10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Copic or Daniel Smith more popular in search?

This chart shows how often people search Google for Copic and Daniel Smith by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Copic and Daniel Smith among art supply brands worldwide, by month

Share of searches by month for Copic, Daniel Smith. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaOhuhuCaran d’AchePoscaPrismacolorStaedtlerPentelWinsor & NewtonSakuraCopicDerwentLiquitexDaniel SmithArteza
Oct 202526.8%14.6%9.8%8%12%5.4%6.6%3.6%3.6%2.4%2.9%2%1.3%0.88%<0.01%
Nov 202524.9%13.6%13.6%9.1%13.6%5%5%3.3%3.3%2.3%2.7%1.5%1%1%<0.01%
Dec 202523.2%12.7%12.7%10.4%15.5%4.7%4.7%3.1%3.8%3.1%2.6%1.4%1.1%0.93%<0.01%
Jan 202631.3%11.5%11.5%7.7%9.4%5.2%6.3%4.2%3.4%2.9%2.8%1.5%1.3%1%<0.01%
Feb 202629.5%13.2%10.8%7.2%10.8%5.9%5.9%4%3.2%3.2%2.6%1.4%1.2%0.97%<0.01%
Mar 202624.4%16.3%11%7.3%11%4.9%6%4.9%4%3.2%2.7%1.8%1.2%1.2%<0.01%
Apr 202625.1%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.8%1.5%1.2%1%<0.01%
May 202625%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.7%1.8%1.2%1%<0.01%
Jun 202622%17.9%12.1%8.1%9.8%4.4%5.4%4.4%4.4%4.2%3%1.6%1.6%1.1%<0.01%
Jul 202624.5%16.4%13.5%7.4%9%6%4.9%4%3.3%4.6%2.7%1.5%1.2%0.99%<0.01%
Aug 202630.4%16.6%9.1%7.4%7.4%7.4%5%3.3%3.3%4.6%2.2%1.2%1%0.82%<0.01%
Sep 202627.7%15.1%12.4%8.3%8.3%5.6%5.6%3.7%3.7%3.6%2.5%1.4%1.1%0.91%<0.01%

How has the Copic and Daniel Smith comparison changed over the last 12 months?

3 findings
  • Copic was ahead of Daniel Smith in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Copic’s share of searches among art supply brands worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for art supply brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Copic’s and Daniel Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

1 branded search term

  • copic

Daniel Smith

1 branded search term

  • daniel smith watercolor

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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