Brandwave

COOLA vs Isle of Paradise:Which is searched more?

In September 2026, Isle of Paradise had more branded searches than COOLA among self tanner brands worldwide. Isle of Paradise was estimated to have 10.2K branded searches compared to COOLA’s 5.8K, and held a 3.7% Share of Search versus COOLA’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among self tanner brands worldwide in September 2026Which is more popular in search, COOLA or Isle of Paradise?
COOLA2.1%5.8K searches
vs
Isle of Paradise3.7%10.2K searches

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Which is more popular in search, COOLA or Isle of Paradise?

Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COOLA and Isle of Paradise among self tanner brands worldwide, by month

Share of Search by month for Isle of Paradise, COOLA. The figures are in the table below the chart.

View monthly share of search table
MonthJergensBondi SandsCoco & Eveb.tanIsle of ParadiseCOOLA
Oct 202533%30%18.5%11.3%5.2%2%
Nov 202530.8%32.1%20.4%10.2%4.7%1.8%
Dec 202531.6%33.4%17.5%10.7%5%1.8%
Jan 202632.6%30.4%18.3%11.2%5.2%2.4%
Feb 202630.5%30.1%19.2%11.7%5.4%3%
Mar 202625.7%34.1%17.6%13.3%5%4.2%
Apr 202622%39.6%17%12.6%4.8%4%
May 202621.6%40.1%16.4%12.4%4.7%4.9%
Jun 202620.6%40.7%17.1%10.6%4.8%6.2%
Jul 202628.5%36%14.5%10.8%4.1%6.3%
Aug 202633.1%34.2%13.7%10.2%4.7%4%
Sep 202638.4%32.8%13.1%9.9%3.7%2.1%

How has the COOLA and Isle of Paradise comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: COOLA took it in May 2026, Isle of Paradise took it in August 2026.
  • Across the 12 months ending September 2026, COOLA’s estimated Share of Search among self tanner brands worldwide moved from 2% to 2.1%, and its estimated monthly branded searches moved from 5.7K to 5.8K.
  • Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide moved from 5.2% to 3.7%, and its estimated monthly branded searches moved from 15.3K to 10.2K.

How did search popularity change for self tanner brands worldwide in September 2026?

  1. In September 2026, COOLA lost estimated Share of Search among self tanner brands worldwide, from 4% to 2.1%.

  2. In September 2026, Isle of Paradise lost estimated Share of Search among self tanner brands worldwide, from 4.7% to 3.7%.

Other head-to-heads among self tanner brands

How each brand is measured

Brandwave collects information about searches that people make online using COOLA’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COOLA

4 branded search terms

  • coola skincare
  • coola spf
  • coola sun care
  • coola sunscreen

Isle of Paradise

2 branded search terms

  • isle of paradise
  • isle paradise

How the Brand Demand Index is measured

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