b.tan vs Bondi Sands:Which is searched more?
In September 2026, Bondi Sands had more branded searches than b.tan among self tanner brands worldwide. Bondi Sands was estimated to have 74K branded searches compared to b.tan’s 27.1K, and held a 37.5% Share of Search versus b.tan’s 13.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or Bondi Sands?
Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bondi Sands, b.tan. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Jergens | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 18.6% | 24.9% | 15.2% | 7% | 0.15% |
| Nov 2025 | 36.8% | 16.5% | 27% | 13.4% | 6.3% | 0.13% |
| Dec 2025 | 38.7% | 17.3% | 23.2% | 14.1% | 6.6% | 0.14% |
| Jan 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.18% |
| Feb 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.22% |
| Mar 2026 | 38.6% | 14.2% | 23% | 17.4% | 6.6% | 0.31% |
| Apr 2026 | 43.4% | 13% | 21.4% | 15.9% | 6% | 0.28% |
| May 2026 | 43.5% | 13% | 21.1% | 15.9% | 6% | 0.42% |
| Jun 2026 | 44.8% | 13.4% | 21.7% | 13.4% | 6.2% | 0.53% |
| Jul 2026 | 40.7% | 18.2% | 20% | 14.9% | 5.6% | 0.58% |
| Aug 2026 | 38.7% | 21.2% | 19% | 14.2% | 6.5% | 0.38% |
| Sep 2026 | 37.5% | 25.1% | 18.2% | 13.7% | 5.2% | 0.2% |
How has the b.tan and Bondi Sands comparison changed over the last 12 months?
3 findings
- Bondi Sands was ahead of b.tan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 15.2% to 13.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among self tanner brands worldwide moved from 34% to 37.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for self tanner brands worldwide in September 2026?
2 changes
In September 2026, Bondi Sands lost estimated Share of Search among self tanner brands worldwide, from 38.7% to 37.5%.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among self tanner brands
Bondi Sands vs Jergens: compare search popularity
Bondi Sands vs Coco & Eve: compare search popularity- Bondi Sands vs Isle of Paradise: compare search popularity
- Jergens vs Coco & Eve: compare search popularity
Jergens vs b.tan: compare search popularity
- Jergens vs Isle of Paradise: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and Bondi Sands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
b.tan
2 branded search terms
- b tan
- btan
Bondi Sands
1 branded search term
- bondi sands
Put your own brand in this comparison
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