b.tan vs Jergens:Which is searched more?
In September 2026, Jergens had more branded searches than b.tan among self tanner brands worldwide. Jergens was estimated to have 49.5K branded searches compared to b.tan’s 27.1K, and held a 25.1% Share of Search versus b.tan’s 13.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or Jergens?
Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jergens, b.tan. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Jergens | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 18.6% | 24.9% | 15.2% | 7% | 0.15% |
| Nov 2025 | 36.8% | 16.5% | 27% | 13.4% | 6.3% | 0.13% |
| Dec 2025 | 38.7% | 17.3% | 23.2% | 14.1% | 6.6% | 0.14% |
| Jan 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.18% |
| Feb 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.22% |
| Mar 2026 | 38.6% | 14.2% | 23% | 17.4% | 6.6% | 0.31% |
| Apr 2026 | 43.4% | 13% | 21.4% | 15.9% | 6% | 0.28% |
| May 2026 | 43.5% | 13% | 21.1% | 15.9% | 6% | 0.42% |
| Jun 2026 | 44.8% | 13.4% | 21.7% | 13.4% | 6.2% | 0.53% |
| Jul 2026 | 40.7% | 18.2% | 20% | 14.9% | 5.6% | 0.58% |
| Aug 2026 | 38.7% | 21.2% | 19% | 14.2% | 6.5% | 0.38% |
| Sep 2026 | 37.5% | 25.1% | 18.2% | 13.7% | 5.2% | 0.2% |
How has the b.tan and Jergens comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: b.tan took it in March 2026, Jergens took it in July 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 15.2% to 13.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for self tanner brands worldwide in September 2026?
2 changes
In September 2026, Jergens gained estimated Share of Search among self tanner brands worldwide, from 21.2% to 25.1%.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among self tanner brands
Bondi Sands vs Jergens: compare search popularity
Bondi Sands vs Coco & Eve: compare search popularityBondi Sands vs b.tan: compare search popularity
- Bondi Sands vs Isle of Paradise: compare search popularity
- Jergens vs Coco & Eve: compare search popularity
- Jergens vs Isle of Paradise: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and Jergens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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