Clarisights vs Funnel:Which is more popular?
In September 2026, Funnel had more branded searches than Clarisights among marketing analytics platforms worldwide. Funnel had about 1,910 branded searches, while Clarisights had 720. Funnel made up 0.07% of all marketing analytics platform searches we track, and Clarisights accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, Funnel appeared in two of the five answers and Clarisights in none.
Who do people search for more?
Funnel, about 3 searches for every 1 for Clarisights
Who does AI mention more?
Funnel, mentioned in 2 of 5 answers, Clarisights in 0
Who does AI recommend more?
Funnel, the only one of the two named
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Top marketing analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Funnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clarisights did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarisights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing analytics platforms
5 answers
Asked ChatGPT
“Which marketing analytics platform should I use?”
Asked ChatGPT
“What are the best marketing analytics platforms?”
Asked ChatGPT
“What's the best marketing analytics platform for cross-channel reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing reporting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clarisights or Funnel more popular in search?
This chart shows how often people search Google for Clarisights and Funnel by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Funnel, Clarisights. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Looker Studio | Google Analytics | Mixpanel | Supermetrics | Triple Whale | AgencyAnalytics | Adverity | Funnel | Dataslayer | TapClicks | Clarisights |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 26.6% | 10.3% | 2.8% | 1% | 1.2% | 0.55% | 0.2% | 0.13% | 0.09% | 0.07% | 0.03% |
| Nov 2025 | 53.3% | 25.3% | 11.8% | 5.8% | 1.2% | 1.4% | 0.63% | 0.23% | 0.12% | 0.1% | 0.07% | 0.04% |
| Dec 2025 | 51.1% | 29.2% | 11.3% | 4.6% | 1.1% | 1.5% | 0.61% | 0.22% | 0.12% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 59.5% | 23.3% | 10.7% | 2.9% | 1.1% | 1.4% | 0.58% | 0.17% | 0.11% | 0.11% | 0.07% | 0.03% |
| Feb 2026 | 55.5% | 26.7% | 12.2% | 1.8% | 1.2% | 1.3% | 0.66% | 0.2% | 0.13% | 0.13% | 0.08% | 0.04% |
| Mar 2026 | 57.6% | 22.5% | 14.3% | 1.9% | 1.2% | 1.4% | 0.56% | 0.17% | 0.11% | 0.11% | 0.06% | 0.03% |
| Apr 2026 | 57.9% | 22.4% | 14.5% | 1.9% | 1.1% | 1.3% | 0.56% | 0.17% | 0.09% | 0.09% | 0.06% | 0.03% |
| May 2026 | 54.1% | 25.4% | 14.6% | 1.8% | 1.5% | 1.5% | 0.53% | 0.19% | 0.1% | 0.1% | 0.13% | 0.03% |
| Jun 2026 | 57.6% | 22.1% | 14.4% | 2.3% | 1.4% | 1.3% | 0.46% | 0.17% | 0.09% | 0.09% | 0.06% | 0.03% |
| Jul 2026 | 52.2% | 24.3% | 17.3% | 2.1% | 1.9% | 1.3% | 0.51% | 0.15% | 0.08% | 0.1% | 0.05% | 0.03% |
| Aug 2026 | 54.9% | 21.2% | 18.2% | 1.8% | 1.6% | 1.3% | 0.44% | 0.16% | 0.08% | 0.08% | 0.06% | 0.03% |
| Sep 2026 | 58% | 18.2% | 17.8% | 2.3% | 1.4% | 1.3% | 0.46% | 0.17% | 0.07% | 0.07% | 0.05% | 0.03% |
How has the Clarisights and Funnel comparison changed over the last 12 months?
3 findings
- Funnel was ahead of Clarisights in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarisights’ share of searches among marketing analytics platforms worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing analytics platforms worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for marketing analytics platforms worldwide in September 2026?
2 changes

Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

Estimated monthly branded searches for Clarisights worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Clarisights’ and Funnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarisights
1 branded search term
- clarisights
Funnel
3 branded search terms
- funnel io
- funnel marketing data
- funnel.io
Other head-to-heads among marketing analytics platforms

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