Brandwave

Claire's vs Slip:Which is more popular?

In September 2026, Claire's had more branded searches than Slip among hair accessories brands worldwide. Claire's had about 677,000 branded searches, while Slip had 7,300. Claire's made up 75.5% of all hair accessories brand searches we track, and Slip accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about hair accessories brands, Slip appeared in two of the five answers and Claire's in none.

Among hair accessories brands worldwide in September 2026

Who do people search for more?

Claire's, about 93 searches for every 1 for Slip

Claire's 677K searchesSlip 7.3K searches

Who does AI mention more?

Slip, mentioned in 2 of 5 answers, Claire's in 0

Slip in 2 of 5Claire's in 0 of 5

Who does AI recommend more?

Slip, the only one of the two named

Slip first in 2Claire's never named

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Top hair accessories brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slip was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Claire's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emi Jay1st
  2. Kitsch2nd
  3. France Luxe3rd
  4. Slip4th
  5. Scunci5th
  6. Claire's–
  7. Conair–
  8. Invisibobble–
  9. Goody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emi Jay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • France Luxe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scunci2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Claire's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisibobble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair accessories brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Claire's or Slip more popular in search?

This chart shows how often people search Google for Claire's and Slip by name. Each line represents a brand's share of searches for all nine hair accessories brands we track, month by month, from English-language searches worldwide.

Claire's and Slip among hair accessories brands worldwide, by month

Share of searches by month for Claire's, Slip. The figures are in the table below the chart.

View monthly share of searches table
MonthClaire'sEmi JayConairInvisibobbleKitschSlipScunciFrance LuxeGoody
Oct 202585.1%5.1%5.1%2.3%0.83%0.58%0.46%0.2%0.24%
Nov 202579.4%10.7%4.8%2.1%1.1%1%0.43%0.28%0.16%
Dec 202581%7.3%6%2.2%1.3%1.3%0.44%0.29%0.19%
Jan 202679.9%7.2%5.9%3.2%1.3%0.93%0.52%0.29%0.75%
Feb 202680.3%7.2%5.9%3.2%1.2%1%0.52%0.35%0.36%
Mar 202682.3%6.1%4.9%2.7%1.2%0.88%0.54%0.36%0.97%
Apr 202683.1%6.1%5%2.7%1.3%0.74%0.45%0.36%0.26%
May 202678.9%7%7%3.2%1.5%0.86%0.63%0.42%0.47%
Jun 202679.3%7.1%7.1%3.2%1.3%0.77%0.52%0.34%0.44%
Jul 202678.8%8.6%5.8%3.2%1.4%0.93%0.51%0.42%0.38%
Aug 202679.2%7.1%5.8%3.9%1.9%0.75%0.63%0.52%0.31%
Sep 202675.5%10.1%6.7%3.7%1.8%0.81%0.6%0.4%0.29%

How has the Claire's and Slip comparison changed over the last 12 months?

3 findings
  • Claire's was ahead of Slip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Claire's’ share of searches among hair accessories brands worldwide moved from 85.1% to 75.5%, and its estimated monthly branded searches moved from 1.2M to 677K.
  • Across the 12 months ending September 2026, Slip’s share of searches among hair accessories brands worldwide moved from 0.58% to 0.81%, and its estimated monthly branded searches moved from 8.3K to 7.3K.

How did search popularity change for hair accessories brands worldwide in September 2026?

2 changes

  1. In September 2026, Claire's lost share of searches among hair accessories brands worldwide, from 79.2% to 75.5%.

  2. Estimated monthly branded searches for Slip worldwide fell 12% over 12 measured months, from 8.3K to 7.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Claire's’ and Slip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Claire's

2 branded search terms

  • claire s
  • claires

Slip

2 branded search terms

  • slip scrunchies
  • slip silk scrunchies

How the Brand Demand Index is measured

Other head-to-heads among hair accessories brands

Creator with pink hair and a pink jacket

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