Brandwave

Cholula vs Frank's RedHot:Which is more popular?

In September 2026, Cholula had more branded searches than Frank's RedHot among sauce and condiment brands worldwide. Cholula had about 135,000 branded searches, while Frank's RedHot had 3,600. Cholula made up 8.6% of all sauce and condiment brand searches we track, and Frank's RedHot accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Cholula and Frank's RedHot each appeared in three of the four answers. Cholula and Frank's RedHot were each mentioned first in two of the four answers.

Among sauce and condiment brands worldwide in September 2026

Who do people search for more?

Cholula, about 38 searches for every 1 for Frank's RedHot

Cholula 135K searchesFrank's RedHot 3.6K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Cholula in 3 of 4Frank's RedHot in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Cholula first in 2Frank's RedHot first in 2

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cholula and Frank's RedHot were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cholula and Frank's RedHot were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heinz1st
  2. Duke's2nd
  3. French's3rd
  4. Kikkoman4th
  5. Kewpie5th
  6. Frank's RedHot6th
  7. Cholula7th
  8. Bachan's8th
  9. Masterfoods–
  10. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Heinz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kewpie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sauce and condiment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cholula or Frank's RedHot more popular in search?

This chart shows how often people search Google for Cholula and Frank's RedHot by name. Each line represents a brand's share of searches for all ten sauce and condiment brands we track, month by month, from English-language searches worldwide.

Cholula and Frank's RedHot among sauce and condiment brands worldwide, by month

Share of searches by month for Cholula, Frank's RedHot. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sKewpieHeinzCholulaKikkomanBachan'sMasterfoodsFrank's RedHotWattie'sDuke's
Oct 202553.2%19.4%13%8.7%3.9%0.96%0.28%0.28%0.23%0.03%
Nov 202554.5%19.9%10.9%8.9%4%0.98%0.29%0.29%0.19%0.03%
Dec 202555.5%20.3%9.1%9.1%4.1%1.2%0.24%0.3%0.16%0.03%
Jan 202651.7%23.1%10.4%8.5%4.6%0.93%0.34%0.28%0.18%0.02%
Feb 202652.6%23.5%8.6%8.6%4.7%1.2%0.28%0.28%0.19%0.02%
Mar 202651.5%23%10.3%8.4%3.8%1.1%0.34%0.28%1.1%0.06%
Apr 202652.1%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.23%0.02%
May 202652%23.3%10.4%8.5%3.8%1.1%0.34%0.23%0.18%0.02%
Jun 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%
Jul 202653.2%23.8%8.7%8.7%3.9%0.96%0.28%0.23%0.16%0.02%
Aug 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.15%0.02%
Sep 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%

How has the Cholula and Frank's RedHot comparison changed over the last 12 months?

3 findings

How did search popularity change for sauce and condiment brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Frank's RedHot worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cholula’s and Frank's RedHot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cholula

1 branded search term

  • cholula

Frank's RedHot

1 branded search term

  • franks redhot

How the Brand Demand Index is measured

Other head-to-heads among sauce and condiment brands

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