Brandwave

How popular isCholula?

In September 2026, people searched for Cholula by name about 135,000 times worldwide, about the same as the previous year. These searches made up 8.6% of all global sauce and condiment brand searches, placing Cholula fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about sauce and condiment brands, Cholula appeared in three of the four answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Cholula is the fourth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. French'sShare of searches 52.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. KewpieShare of searches 23.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. HeinzShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. CholulaShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 7th
  5. KikkomanShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cholula was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cholula is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heinz1st
  2. Duke's2nd
  3. French's3rd
  4. Kikkoman4th
  5. Kewpie5th
  6. Frank's RedHot6th
  7. Cholula7th
  8. Bachan's8th
  9. Masterfoods–
  10. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Heinz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kewpie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sauce and condiment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sauce and condiment brands compete with Cholula?

Cholula against sauce and condiment brands worldwide, by month

Share of searches by month for French's, Kewpie, Heinz, Cholula, Kikkoman. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sKewpieHeinzCholulaKikkomanBachan'sMasterfoodsFrank's RedHotWattie'sDuke's
Oct 202553.2%19.4%13%8.7%3.9%0.96%0.28%0.28%0.23%0.03%
Nov 202554.5%19.9%10.9%8.9%4%0.98%0.29%0.29%0.19%0.03%
Dec 202555.5%20.3%9.1%9.1%4.1%1.2%0.24%0.3%0.16%0.03%
Jan 202651.7%23.1%10.4%8.5%4.6%0.93%0.34%0.28%0.18%0.02%
Feb 202652.6%23.5%8.6%8.6%4.7%1.2%0.28%0.28%0.19%0.02%
Mar 202651.5%23%10.3%8.4%3.8%1.1%0.34%0.28%1.1%0.06%
Apr 202652.1%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.23%0.02%
May 202652%23.3%10.4%8.5%3.8%1.1%0.34%0.23%0.18%0.02%
Jun 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%
Jul 202653.2%23.8%8.7%8.7%3.9%0.96%0.28%0.23%0.16%0.02%
Aug 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.15%0.02%
Sep 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%

  1. 1.French's

    52.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kewpie

    23.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Heinz

    10.5%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cholula

    8.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kikkoman

    3.8%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bachan's

    0.94%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Masterfoods

    0.28%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Frank's RedHot

    0.23%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Wattie's

    0.18%

    Held 9th. 2.9K estimated branded searches, +20.3% vs prior month. Share 0 points.

  10. 10.Duke's

    0.02%

    Held 10th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare popularity between Cholula and its closest rivals

Every comparison with Cholula

20 comparisons

How has branded search demand for Cholula changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cholula worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Cholula’s share of searches among sauce and condiment brands worldwide held steady, from 8.7% to 8.6%.

How did search popularity change for sauce and condiment brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Frank's RedHot worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Cholula’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cholula’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cholula

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How the Brand Demand Index is measured

Where does Cholula compete?

Cholula is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sauce and condiment brands4th of 108.6%Shown above
Hot sauce brands2nd of 1317.4%Show ranking
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Is Cholula your brand?

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