Chobani vs Müller:Which is more popular?
In September 2026, Müller had more branded searches than Chobani among yoghurt brands worldwide. Müller had about 368,000 branded searches, while Chobani had 301,000. Müller made up 30.5% of all yoghurt brand searches we track, and Chobani accounted for 25%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Chobani appeared in four of the five answers and Müller in none.
Who do people search for more?
Müller, about 22% more searches than Chobani
Who does AI mention more?
Chobani, mentioned in 4 of 5 answers, Müller in 0
Who does AI recommend more?
Chobani, the only one of the two named
Follow Chobani vs Müller and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Müller did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chobani or Müller more popular in search?
This chart shows how often people search Google for Chobani and Müller by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Müller, Chobani. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
How has the Chobani and Müller comparison changed over the last 12 months?
3 findings
- Müller was ahead of Chobani in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands worldwide moved from 27.7% to 25%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands worldwide moved from 33.9% to 30.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chobani’s and Müller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.