Brandwave

C.H. Robinson vs Toll:Which is more popular?

In September 2026, Toll had more branded searches than C.H. Robinson among freight and logistics companies worldwide. Toll had about 246,000 branded searches, while C.H. Robinson had 60,500. Toll made up 0.93% of all freight and logistics company searches we track, and C.H. Robinson accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, C.H. Robinson appeared in all four answers and Toll in none.

Among freight and logistics companies worldwide in September 2026

Who do people search for more?

Toll, about 4 searches for every 1 for C.H. Robinson

Toll 246K searchesC.H. Robinson 60.5K searches

Who does AI mention more?

C.H. Robinson, mentioned in every answer we collected

C.H. Robinson in 4 of 4Toll in 0 of 4

Who does AI recommend more?

C.H. Robinson, the only one of the two named

C.H. Robinson first in 4Toll never named

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, C.H. Robinson appeared in all four answers. Toll did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. UPS2nd
  3. DHL3rd
  4. FedEx4th
  5. Kuehne+Nagel5th
  6. Old Dominion Freight Line6th
  7. Toll–
  8. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is C.H. Robinson or Toll more popular in search?

This chart shows how often people search Google for C.H. Robinson and Toll by name. Each line represents a brand's share of searches for all eight freight and logistics companies we track, month by month, from English-language searches worldwide.

C.H. Robinson and Toll among freight and logistics companies worldwide, by month

Share of searches by month for Toll, C.H. Robinson. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSFedExKuehne+NagelTollOld Dominion Freight LineC.H. RobinsonBig Chill
Oct 202534.5%34.5%28.4%0.94%0.94%0.4%0.19%0.15%
Nov 202534.6%34.6%28.5%0.77%0.94%0.33%0.15%0.15%
Dec 202537.2%30.3%30.3%0.67%0.82%0.35%0.14%0.14%
Jan 202634.5%34.5%28.4%0.93%1.1%0.34%0.15%0.15%
Feb 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Mar 202636.8%30.3%30.3%1%0.82%0.42%0.2%0.2%
Apr 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
May 202634.4%34.4%28.2%1.1%0.93%0.47%0.23%0.23%
Jun 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Jul 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Aug 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Sep 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.15%

How has the C.H. Robinson and Toll comparison changed over the last 12 months?

3 findings

How did search popularity change for freight and logistics companies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using C.H. Robinson’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C.H. Robinson

2 branded search terms

  • c.h. robinson
  • ch robinson

Toll

1 branded search term

  • toll

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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