Catchword vs Zinzin:Which is more popular by branded search?
In August 2026, Catchword had more branded searches than Zinzin among brand naming agencies worldwide. Catchword was estimated to have 80 branded searches compared to Zinzin’s 20, and held a 5.5% Share of Search versus Zinzin’s 1.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Catchword or Zinzin?
Compare services and tools used to develop brand and product names. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Catchword, Zinzin. The figures are in the table below the chart.
View monthly share of search table
| Month | Lexicon Branding | Catchword | NameStormers | Zinzin | Eat My Words |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.9% | 6.4% | 2.7% | 0% |
| Nov 2025 | 83.7% | 7% | 5.8% | 3.5% | 0% |
| Dec 2025 | 81.8% | 9.1% | 5.7% | 2.3% | 1.1% |
| Jan 2026 | 82.8% | 9.2% | 5.7% | 2.3% | 0% |
| Feb 2026 | 80% | 10% | 6.4% | 2.7% | 0.91% |
| Mar 2026 | 87% | 7% | 3.5% | 1.7% | 0.87% |
| Apr 2026 | 85.4% | 7.8% | 4.9% | 1.9% | 0% |
| May 2026 | 91.4% | 4.6% | 1.7% | 1.7% | 0.57% |
| Jun 2026 | 87.1% | 5.9% | 4% | 2% | 0.99% |
| Jul 2026 | 88.9% | 5.1% | 4% | 1% | 1% |
| Aug 2026 | 89% | 5.5% | 3.4% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — |
How has the Catchword and Zinzin comparison changed over the last 12 months?
3 findings
- Catchword was ahead of Zinzin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide moved from 10.9% to 5.5%, and its estimated monthly branded searches moved from 120 to 80.
- Across the 11 months ending August 2026, Zinzin’s estimated Share of Search among brand naming agencies worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for brand naming agencies worldwide in August 2026?
2 changes
In August 2026, Zinzin rose from 5th to 4th among brand naming agencies worldwide.
Estimated monthly branded searches for Catchword worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Catchword’s and Zinzin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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