Catchword vs Igor:Which is more popular?
In September 2026, Igor had more branded searches than Catchword among brand naming agencies worldwide. Igor had about 1,000 branded searches, while Catchword had 220. Igor made up 32.4% of all brand naming agency searches we track, and Catchword accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about brand naming agencies, Catchword and Igor each appeared in four of the five answers. Catchword was mentioned before Igor in four out of five answers.
Who do people search for more?
Igor, about 5 searches for every 1 for Catchword
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Catchword, named ahead of Igor in 4 of 5 answers
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Top brand naming agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Catchword was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Catchword was listed before Igor in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lexicon Branding1st- Catchword2nd
- Igor3rd
Tungsten Branding4th
NameStormers5th
Eat My Words6th
Zinzin7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lexicon Branding5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Igor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Catchword4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tungsten Branding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NameStormers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eat My Words1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zinzin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand naming agencies
5 answers
Asked ChatGPT
“Which brand naming agency should I hire?”
Asked ChatGPT
“What are the best brand naming agencies?”
Asked ChatGPT
“What's the best brand naming agency for new product name?”
Searched Google, AI Overview
“brand naming agencies”
Searched Google, AI Overview
“best brand naming agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Catchword or Igor more popular in search?
This chart shows how often people search Google for Catchword and Igor by name. Each line represents a brand's share of searches for all seven brand naming agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Igor, Catchword. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eat My Words | Igor | Lexicon Branding | Catchword | Tungsten Branding | NameStormers | Zinzin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 28.8% | 25.4% | 3.5% | 2% | 2% | 0.86% |
| Nov 2025 | 34.1% | 34.1% | 24.6% | 2% | 2.4% | 1.7% | 1% |
| Dec 2025 | 34% | 34% | 24.5% | 2.7% | 2.4% | 1.7% | 0.68% |
| Jan 2026 | 30.9% | 40.1% | 22.2% | 2.5% | 2.2% | 1.5% | 0.62% |
| Feb 2026 | 31.4% | 31.4% | 27.7% | 3.5% | 2.8% | 2.2% | 0.94% |
| Mar 2026 | 28.3% | 36.8% | 28.3% | 2.3% | 2.5% | 1.1% | 0.57% |
| Apr 2026 | 38.2% | 29.4% | 25.9% | 2.4% | 2.1% | 1.5% | 0.59% |
| May 2026 | 26.2% | 26.2% | 42% | 2.1% | 1.8% | 0.79% | 0.79% |
| Jun 2026 | 32.6% | 32.6% | 28.7% | 2% | 2.3% | 1.3% | 0.65% |
| Jul 2026 | 32.4% | 32.4% | 28.5% | 1.6% | 3.6% | 1.3% | 0.32% |
| Aug 2026 | 28.2% | 28.2% | 36.7% | 2.3% | 2.5% | 1.4% | 0.56% |
| Sep 2026 | 32.4% | 32.4% | 23.3% | 7.1% | 2.9% | 1.3% | 0.65% |
How has the Catchword and Igor comparison changed over the last 12 months?
3 findings
- Igor was ahead of Catchword in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Catchword’s share of searches among brand naming agencies worldwide moved from 3.5% to 7.1%, and its estimated monthly branded searches moved from 120 to 220.
- Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide moved from 28.8% to 32.4%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for brand naming agencies worldwide in September 2026?
2 changes
In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches.
In September 2026, Catchword overtook Tungsten Branding to rank 4th among brand naming agencies worldwide, with 7.1% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Catchword’s and Igor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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