Brandwave

How popular isCatchword in search?

In August 2026, there were an estimated 80 branded searches for Catchword worldwide which is down 33.3% over the last 11 months. Catchword holds 5.5% estimated Share of Search among brand naming agencies worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lexicon Branding89%
  2. Catchword5.5%
  3. NameStormers3.4%
  4. Zinzin1.4%
  5. Eat My Words0.68%
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Which brand naming agencies compete with Catchword?

Catchword against brand naming agencies worldwide, by month

Share of Search by month for Lexicon Branding, Catchword, NameStormers. The figures are in the table below the chart.

View monthly share of search table
MonthLexicon BrandingCatchwordNameStormersZinzinEat My Words
Oct 202580%10.9%6.4%2.7%0%
Nov 202583.7%7%5.8%3.5%0%
Dec 202581.8%9.1%5.7%2.3%1.1%
Jan 202682.8%9.2%5.7%2.3%0%
Feb 202680%10%6.4%2.7%0.91%
Mar 202687%7%3.5%1.7%0.87%
Apr 202685.4%7.8%4.9%1.9%0%
May 202691.4%4.6%1.7%1.7%0.57%
Jun 202687.1%5.9%4%2%0.99%
Jul 202688.9%5.1%4%1%1%
Aug 202689%5.5%3.4%1.4%0.68%
Sep 2026—————

  1. 1.Lexicon Branding

    89%

    held 1st · 1.3K estimated branded searches · +47.7% vs prior month · +0.2 points

  2. 2.Catchword

    5.5%

    held 2nd · 80 estimated branded searches · +60% vs prior month · +0.4 points

  3. 3.NameStormers

    3.4%

    held 3rd · 50 estimated branded searches · +25% vs prior month · -0.6 points

  4. 4.Zinzin

    1.4%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +0.4 points

  5. 5.Eat My Words

    0.68%

    moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Catchword and its closest rivals

How has branded search demand for Catchword changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Catchword worldwide fell from 120 to 80.
  • Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide decreased from 10.9% to 5.5%.
  • Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide peaked at 10.9% in October 2025 and was lowest at 4.6% in May 2026.

How did search popularity change for brand naming agencies worldwide in August 2026?

  1. In August 2026, NameStormers lost estimated Share of Search among brand naming agencies worldwide, from 4% to 3.4%.

  2. In August 2026, Zinzin rose from 5th to 4th among brand naming agencies worldwide.

  3. In August 2026, Eat My Words fell from 4th to 5th among brand naming agencies worldwide.

  4. Estimated monthly branded searches for Lexicon Branding worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  5. Estimated monthly branded searches for Catchword worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

How is Catchword measured?

Brandwave collects information about searches that people make online using Catchword’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • catchword branding
  • catchword naming

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How the Brand Demand Index is measured

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