How popular isLexicon Branding?
In September 2026, people searched for Lexicon Branding by name about 720 times worldwide, an 18.2% decrease from the previous year. These searches made up 23.3% of all global brand naming agency searches, placing Lexicon Branding third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about brand naming agencies, Lexicon Branding appeared in all answers and was the most recommended of the seven.
Lexicon Branding is the third most searched of 7 competitors and the most recommended in AI answers.
Eat My WordsShare of searches 32.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
IgorShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Lexicon BrandingShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CatchwordShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Tungsten BrandingShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top brand naming agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lexicon Branding appeared in all five answers. Lexicon Branding is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lexicon Branding1st
- Catchword2nd
- Igor3rd
- Tungsten Branding4th
NameStormers5th- Eat My Words6th
Zinzin7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lexicon Branding5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Igor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Catchword4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tungsten Branding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NameStormers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eat My Words1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zinzin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand naming agencies
5 answers
Asked ChatGPT
“Which brand naming agency should I hire?”
Asked ChatGPT
“What are the best brand naming agencies?”
Asked ChatGPT
“What's the best brand naming agency for new product name?”
Searched Google, AI Overview
“brand naming agencies”
Searched Google, AI Overview
“best brand naming agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brand naming agencies compete with Lexicon Branding?
Share of searches by month for Eat My Words, Igor, Lexicon Branding, Catchword, Tungsten Branding. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eat My Words | Igor | Lexicon Branding | Catchword | Tungsten Branding | NameStormers | Zinzin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 28.8% | 25.4% | 3.5% | 2% | 2% | 0.86% |
| Nov 2025 | 34.1% | 34.1% | 24.6% | 2% | 2.4% | 1.7% | 1% |
| Dec 2025 | 34% | 34% | 24.5% | 2.7% | 2.4% | 1.7% | 0.68% |
| Jan 2026 | 30.9% | 40.1% | 22.2% | 2.5% | 2.2% | 1.5% | 0.62% |
| Feb 2026 | 31.4% | 31.4% | 27.7% | 3.5% | 2.8% | 2.2% | 0.94% |
| Mar 2026 | 28.3% | 36.8% | 28.3% | 2.3% | 2.5% | 1.1% | 0.57% |
| Apr 2026 | 38.2% | 29.4% | 25.9% | 2.4% | 2.1% | 1.5% | 0.59% |
| May 2026 | 26.2% | 26.2% | 42% | 2.1% | 1.8% | 0.79% | 0.79% |
| Jun 2026 | 32.6% | 32.6% | 28.7% | 2% | 2.3% | 1.3% | 0.65% |
| Jul 2026 | 32.4% | 32.4% | 28.5% | 1.6% | 3.6% | 1.3% | 0.32% |
| Aug 2026 | 28.2% | 28.2% | 36.7% | 2.3% | 2.5% | 1.4% | 0.56% |
| Sep 2026 | 32.4% | 32.4% | 23.3% | 7.1% | 2.9% | 1.3% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 1K | 0% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 32.4% | 1K | 0% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 23.3% | 720 | -44.6% | -13.4 pointsmoved from 1st to 3rd | |
| 4, moved from 5th to 4th | 7.1% | 220 | +175% | +4.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 90 | 0% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 40 | -20% | -0.1 points | |
| 7, held 7th | 0.65% | 20 | 0% | +0.1 points |
32.4%
Moved from 2nd to 1st. 1K estimated branded searches, 0% vs prior month. Share +4.1 points.
2.
Igor32.4%
Moved from 3rd to 2nd. 1K estimated branded searches, 0% vs prior month. Share +4.1 points.
23.3%
Moved from 1st to 3rd. 720 estimated branded searches, -44.6% vs prior month. Share -13.4 points.
7.1%
Moved from 5th to 4th. 220 estimated branded searches, +175% vs prior month. Share +4.9 points.
2.9%
Moved from 4th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.4 points.
1.3%
Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
7.
Zinzin0.65%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Lexicon Branding and its closest rivals
Every comparison with Lexicon Branding
4 comparisons
How has branded search demand for Lexicon Branding changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lexicon Branding worldwide fell from 880 to 720.
- Across the 12 months ending September 2026, Lexicon Branding’s share of searches among brand naming agencies worldwide decreased from 25.4% to 23.3%.
- Across the 12 months ending September 2026, Lexicon Branding’s share of searches among brand naming agencies worldwide peaked at 42% in May 2026 and was lowest at 22.2% in January 2026.
How did search popularity change for brand naming agencies worldwide in September 2026?
6 changes
In September 2026, Eat My Words overtook Lexicon Branding to become the leader among brand naming agencies worldwide, with 32.4% of the searches.
In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches.
In September 2026, Catchword overtook Tungsten Branding to rank 4th among brand naming agencies worldwide, with 7.1% of the searches.
In September 2026, Lexicon Branding lost share of searches among brand naming agencies worldwide, from 36.7% to 23.3%.
Estimated monthly branded searches for Tungsten Branding worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for NameStormers worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
How are Lexicon Branding’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lexicon Branding’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lexicon branding
- lexiconbranding
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