Lexicon Branding vs NameStormers:Which is more popular by branded search?
In August 2026, Lexicon Branding had more branded searches than NameStormers among brand naming agencies worldwide. Lexicon Branding was estimated to have 1.3K branded searches compared to NameStormers’ 50, and held an 89% Share of Search versus NameStormers’ 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lexicon Branding or NameStormers?
Compare services and tools used to develop brand and product names. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lexicon Branding, NameStormers. The figures are in the table below the chart.
View monthly share of search table
| Month | Lexicon Branding | Catchword | NameStormers | Zinzin | Eat My Words |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.9% | 6.4% | 2.7% | 0% |
| Nov 2025 | 83.7% | 7% | 5.8% | 3.5% | 0% |
| Dec 2025 | 81.8% | 9.1% | 5.7% | 2.3% | 1.1% |
| Jan 2026 | 82.8% | 9.2% | 5.7% | 2.3% | 0% |
| Feb 2026 | 80% | 10% | 6.4% | 2.7% | 0.91% |
| Mar 2026 | 87% | 7% | 3.5% | 1.7% | 0.87% |
| Apr 2026 | 85.4% | 7.8% | 4.9% | 1.9% | 0% |
| May 2026 | 91.4% | 4.6% | 1.7% | 1.7% | 0.57% |
| Jun 2026 | 87.1% | 5.9% | 4% | 2% | 0.99% |
| Jul 2026 | 88.9% | 5.1% | 4% | 1% | 1% |
| Aug 2026 | 89% | 5.5% | 3.4% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — |
How has the Lexicon Branding and NameStormers comparison changed over the last 12 months?
3 findings
- Lexicon Branding was ahead of NameStormers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lexicon Branding’s estimated Share of Search among brand naming agencies worldwide moved from 80% to 89%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, NameStormers’ estimated Share of Search among brand naming agencies worldwide moved from 6.4% to 3.4%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for brand naming agencies worldwide in August 2026?
2 changes
In August 2026, NameStormers lost estimated Share of Search among brand naming agencies worldwide, from 4% to 3.4%.
Estimated monthly branded searches for Lexicon Branding worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lexicon Branding’s and NameStormers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lexicon Branding
2 branded search terms
- lexicon branding
- lexiconbranding
NameStormers
1 branded search term
- namestormers
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