Brand naming agencies:Which brands are most popular in search?
In August 2026, Lexicon Branding was the most searched among brand naming agencies worldwide, with an estimated 1.3K branded searches and 89% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Lexicon Branding89%
Catchword5.5%
NameStormers3.4%
Zinzin1.4%
Eat My Words0.68%
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Share of SearchLeaderboard
Compare services and tools used to develop brand and product names. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lexicon Branding, Catchword, NameStormers. The figures are in the table below the chart.
View monthly share of search table
| Month | Lexicon Branding | Catchword | NameStormers | Zinzin | Eat My Words |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.9% | 6.4% | 2.7% | 0% |
| Nov 2025 | 83.7% | 7% | 5.8% | 3.5% | 0% |
| Dec 2025 | 81.8% | 9.1% | 5.7% | 2.3% | 1.1% |
| Jan 2026 | 82.8% | 9.2% | 5.7% | 2.3% | 0% |
| Feb 2026 | 80% | 10% | 6.4% | 2.7% | 0.91% |
| Mar 2026 | 87% | 7% | 3.5% | 1.7% | 0.87% |
| Apr 2026 | 85.4% | 7.8% | 4.9% | 1.9% | 0% |
| May 2026 | 91.4% | 4.6% | 1.7% | 1.7% | 0.57% |
| Jun 2026 | 87.1% | 5.9% | 4% | 2% | 0.99% |
| Jul 2026 | 88.9% | 5.1% | 4% | 1% | 1% |
| Aug 2026 | 89% | 5.5% | 3.4% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89% | 1.3K | +47.7% | +0.2 points | |
| 2, held 2nd | 5.5% | 80 | +60% | +0.4 points | |
| 3, held 3rd | 3.4% | 50 | +25% | -0.6 points | |
| 4, moved from 5th to 4th | 1.4% | 20 | +100% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.68% | 10 | 0% | -0.3 pointsmoved from 4th to 5th |
89%
held 1st · 1.3K estimated branded searches · +47.7% vs prior month · +0.2 points
5.5%
held 2nd · 80 estimated branded searches · +60% vs prior month · +0.4 points
3.4%
held 3rd · 50 estimated branded searches · +25% vs prior month · -0.6 points
4.
Zinzin1.4%
moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +0.4 points
0.68%
moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between leading brands
Which brand is most popular in search among brand naming agencies worldwide?
5 brands
In August 2026, Lexicon Branding was the most searched among brand naming agencies worldwide, with an estimated 1.3K branded searches and 89% estimated Share of Search within this set. Catchword is in 2nd place, 83.6 percentage points behind at 5.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lexicon Branding | 80% → 89% | 91.4%May 2026 | 80%Oct 2025 | 1st |
| Catchword | 10.9% → 5.5% | 10.9%Oct 2025 | 4.6%May 2026 | 2nd |
| NameStormers | 6.4% → 3.4% | 6.4%Oct 2025 | 1.7%May 2026 | 3rd |
| Zinzin | 2.7% → 1.4% | 3.5%Nov 2025 | 1%Jul 2026 | 4th |
| Eat My Words | 0% → 0.68% | 1.1%Dec 2025 | 0%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Lexicon Branding’s estimated Share of Search among brand naming agencies worldwide increased from 80% to 89%.
- Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide decreased from 10.9% to 5.5%.
- Across the 11 months ending August 2026, NameStormers’ estimated Share of Search among brand naming agencies worldwide decreased from 6.4% to 3.4%.
- Across the 11 months ending August 2026, Zinzin’s estimated Share of Search among brand naming agencies worldwide decreased from 2.7% to 1.4%.
- Across the 11 months ending August 2026, Eat My Words’ estimated Share of Search among brand naming agencies worldwide increased from 0% to 0.68%.
- Across the 11 months ending August 2026, Lexicon Branding’s estimated Share of Search among brand naming agencies worldwide peaked at 91.4% in May 2026 and was lowest at 80% in October 2025.
- Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide peaked at 10.9% in October 2025 and was lowest at 4.6% in May 2026.
- Across the 11 months ending August 2026, NameStormers’ estimated Share of Search among brand naming agencies worldwide peaked at 6.4% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, Zinzin’s estimated Share of Search among brand naming agencies worldwide peaked at 3.5% in November 2025 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Eat My Words’ estimated Share of Search among brand naming agencies worldwide peaked at 1.1% in December 2025 and was lowest at 0% in October 2025.
How did search popularity change for brand naming agencies worldwide in August 2026?
5 changes
In August 2026, NameStormers lost estimated Share of Search among brand naming agencies worldwide, from 4% to 3.4%.
In August 2026, Zinzin rose from 5th to 4th among brand naming agencies worldwide.
In August 2026, Eat My Words fell from 4th to 5th among brand naming agencies worldwide.
Estimated monthly branded searches for Lexicon Branding worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
Estimated monthly branded searches for Catchword worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.
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