Brandwave

Igor vs Lexicon Branding:Which is more popular?

In September 2026, Igor had more branded searches than Lexicon Branding among brand naming agencies worldwide. Igor had about 1,000 branded searches, while Lexicon Branding had 720. Igor made up 32.4% of all brand naming agency searches we track, and Lexicon Branding accounted for 23.3%. When we asked ChatGPT and Google AI Overviews about brand naming agencies, Lexicon Branding appeared in all five answers and Igor in four. Lexicon Branding was mentioned before Igor in every answer.

Among brand naming agencies worldwide in September 2026

Who do people search for more?

Igor, about 39% more searches than Lexicon Branding

Igor 1K searchesLexicon Branding 720 searches

Who does AI mention more?

Lexicon Branding, mentioned in every answer we collected

Lexicon Branding in 5 of 5Igor in 4 of 5

Who does AI recommend more?

Lexicon Branding, named ahead of Igor in every answer

Lexicon Branding first in 5Igor never first

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Top brand naming agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lexicon Branding appeared in all five answers. Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lexicon Branding was listed before Igor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lexicon Branding1st
  2. Catchword2nd
  3. Igor3rd
  4. Tungsten Branding4th
  5. NameStormers5th
  6. Eat My Words6th
  7. Zinzin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lexicon Branding5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Catchword4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tungsten Branding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NameStormers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eat My Words1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinzin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand naming agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Igor or Lexicon Branding more popular in search?

This chart shows how often people search Google for Igor and Lexicon Branding by name. Each line represents a brand's share of searches for all seven brand naming agencies we track, month by month, from English-language searches worldwide.

Igor and Lexicon Branding among brand naming agencies worldwide, by month

Share of searches by month for Igor, Lexicon Branding. The figures are in the table below the chart.

View monthly share of searches table
MonthEat My WordsIgorLexicon BrandingCatchwordTungsten BrandingNameStormersZinzin
Oct 202537.5%28.8%25.4%3.5%2%2%0.86%
Nov 202534.1%34.1%24.6%2%2.4%1.7%1%
Dec 202534%34%24.5%2.7%2.4%1.7%0.68%
Jan 202630.9%40.1%22.2%2.5%2.2%1.5%0.62%
Feb 202631.4%31.4%27.7%3.5%2.8%2.2%0.94%
Mar 202628.3%36.8%28.3%2.3%2.5%1.1%0.57%
Apr 202638.2%29.4%25.9%2.4%2.1%1.5%0.59%
May 202626.2%26.2%42%2.1%1.8%0.79%0.79%
Jun 202632.6%32.6%28.7%2%2.3%1.3%0.65%
Jul 202632.4%32.4%28.5%1.6%3.6%1.3%0.32%
Aug 202628.2%28.2%36.7%2.3%2.5%1.4%0.56%
Sep 202632.4%32.4%23.3%7.1%2.9%1.3%0.65%

How has the Igor and Lexicon Branding comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Lexicon Branding took it in May 2026, Igor took it in June 2026, Lexicon Branding took it in August 2026, Igor took it in September 2026.
  • Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide moved from 28.8% to 32.4%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Lexicon Branding’s share of searches among brand naming agencies worldwide moved from 25.4% to 23.3%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for brand naming agencies worldwide in September 2026?

3 changes

  1. In September 2026, Eat My Words overtook Lexicon Branding to become the leader among brand naming agencies worldwide, with 32.4% of the searches.

  2. In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches.

  3. In September 2026, Lexicon Branding lost share of searches among brand naming agencies worldwide, from 36.7% to 23.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Igor’s and Lexicon Branding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Igor

1 branded search term

  • igor naming agency

Lexicon Branding

2 branded search terms

  • lexicon branding
  • lexiconbranding

How the Brand Demand Index is measured

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