Brandwave

How popular isIgor?

In September 2026, people searched for Igor by name about 1,000 times worldwide, about the same as the previous year. These searches made up 32.4% of all global brand naming agency searches, placing Igor second out of seven agencies. When we asked both ChatGPT and Google AI Overviews about brand naming agencies, Igor appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Igor is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Eat My WordsShare of searches 32.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. IgorShare of searches 32.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Lexicon BrandingShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CatchwordShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Tungsten BrandingShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top brand naming agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Igor is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lexicon Branding1st
  2. Catchword2nd
  3. Igor3rd
  4. Tungsten Branding4th
  5. NameStormers5th
  6. Eat My Words6th
  7. Zinzin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lexicon Branding5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Catchword4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tungsten Branding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NameStormers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eat My Words1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinzin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand naming agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand naming agencies compete with Igor?

Igor against brand naming agencies worldwide, by month

Share of searches by month for Eat My Words, Igor, Lexicon Branding, Catchword, Tungsten Branding. The figures are in the table below the chart.

View monthly share of searches table
MonthEat My WordsIgorLexicon BrandingCatchwordTungsten BrandingNameStormersZinzin
Oct 202537.5%28.8%25.4%3.5%2%2%0.86%
Nov 202534.1%34.1%24.6%2%2.4%1.7%1%
Dec 202534%34%24.5%2.7%2.4%1.7%0.68%
Jan 202630.9%40.1%22.2%2.5%2.2%1.5%0.62%
Feb 202631.4%31.4%27.7%3.5%2.8%2.2%0.94%
Mar 202628.3%36.8%28.3%2.3%2.5%1.1%0.57%
Apr 202638.2%29.4%25.9%2.4%2.1%1.5%0.59%
May 202626.2%26.2%42%2.1%1.8%0.79%0.79%
Jun 202632.6%32.6%28.7%2%2.3%1.3%0.65%
Jul 202632.4%32.4%28.5%1.6%3.6%1.3%0.32%
Aug 202628.2%28.2%36.7%2.3%2.5%1.4%0.56%
Sep 202632.4%32.4%23.3%7.1%2.9%1.3%0.65%

  1. 1.Eat My Words

    32.4%

    Moved from 2nd to 1st. 1K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Igor

    32.4%

    Moved from 3rd to 2nd. 1K estimated branded searches, 0% vs prior month. Share +4.1 points.

  3. 3.Lexicon Branding

    23.3%

    Moved from 1st to 3rd. 720 estimated branded searches, -44.6% vs prior month. Share -13.4 points.

  4. 4.Catchword

    7.1%

    Moved from 5th to 4th. 220 estimated branded searches, +175% vs prior month. Share +4.9 points.

  5. 5.Tungsten Branding

    2.9%

    Moved from 4th to 5th. 90 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.NameStormers

    1.3%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.Zinzin

    0.65%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Igor and its closest rivals

Every comparison with Igor

4 comparisons

How has branded search demand for Igor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Igor worldwide held steady at 1K.
  • Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide increased from 28.8% to 32.4%.
  • Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide peaked at 40.1% in January 2026 and was lowest at 26.2% in May 2026.

How did search popularity change for brand naming agencies worldwide in September 2026?

6 changes

  1. In September 2026, Eat My Words overtook Lexicon Branding to become the leader among brand naming agencies worldwide, with 32.4% of the searches.

  2. In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches.

  3. In September 2026, Catchword overtook Tungsten Branding to rank 4th among brand naming agencies worldwide, with 7.1% of the searches.

  4. In September 2026, Lexicon Branding lost share of searches among brand naming agencies worldwide, from 36.7% to 23.3%.

  5. Estimated monthly branded searches for Tungsten Branding worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

  6. Estimated monthly branded searches for NameStormers worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Igor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Igor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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