Brandwave

Igor vs NameStormers:Which is more popular?

In September 2026, Igor had more branded searches than NameStormers among brand naming agencies worldwide. Igor had about 1,000 branded searches, while NameStormers had 40. Igor made up 32.4% of all brand naming agency searches we track, and NameStormers accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about brand naming agencies, Igor appeared in four of the five answers and NameStormers in two. Igor and NameStormers were each mentioned first in two of the four answers that named either.

Among brand naming agencies worldwide in September 2026

Who do people search for more?

Igor, about 25 searches for every 1 for NameStormers

Igor 1K searchesNameStormers 40 searches

Who does AI mention more?

Igor, mentioned in 4 of 5 answers, NameStormers in 2

Igor in 4 of 5NameStormers in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Igor first in 2NameStormers first in 2

Follow Igor vs NameStormers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top brand naming agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NameStormers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Igor and NameStormers were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lexicon Branding1st
  2. Catchword2nd
  3. Igor3rd
  4. Tungsten Branding4th
  5. NameStormers5th
  6. Eat My Words6th
  7. Zinzin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lexicon Branding5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Catchword4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tungsten Branding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NameStormers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eat My Words1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinzin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand naming agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Igor or NameStormers more popular in search?

This chart shows how often people search Google for Igor and NameStormers by name. Each line represents a brand's share of searches for all seven brand naming agencies we track, month by month, from English-language searches worldwide.

Igor and NameStormers among brand naming agencies worldwide, by month

Share of searches by month for Igor, NameStormers. The figures are in the table below the chart.

View monthly share of searches table
MonthEat My WordsIgorLexicon BrandingCatchwordTungsten BrandingNameStormersZinzin
Oct 202537.5%28.8%25.4%3.5%2%2%0.86%
Nov 202534.1%34.1%24.6%2%2.4%1.7%1%
Dec 202534%34%24.5%2.7%2.4%1.7%0.68%
Jan 202630.9%40.1%22.2%2.5%2.2%1.5%0.62%
Feb 202631.4%31.4%27.7%3.5%2.8%2.2%0.94%
Mar 202628.3%36.8%28.3%2.3%2.5%1.1%0.57%
Apr 202638.2%29.4%25.9%2.4%2.1%1.5%0.59%
May 202626.2%26.2%42%2.1%1.8%0.79%0.79%
Jun 202632.6%32.6%28.7%2%2.3%1.3%0.65%
Jul 202632.4%32.4%28.5%1.6%3.6%1.3%0.32%
Aug 202628.2%28.2%36.7%2.3%2.5%1.4%0.56%
Sep 202632.4%32.4%23.3%7.1%2.9%1.3%0.65%

How has the Igor and NameStormers comparison changed over the last 12 months?

3 findings
  • Igor was ahead of NameStormers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide moved from 28.8% to 32.4%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, NameStormers’ share of searches among brand naming agencies worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 70 to 40.

How did search popularity change for brand naming agencies worldwide in September 2026?

2 changes

  1. In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches.

  2. Estimated monthly branded searches for NameStormers worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Igor’s and NameStormers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Igor

1 branded search term

  • igor naming agency

NameStormers

1 branded search term

  • namestormers

How the Brand Demand Index is measured

Other head-to-heads among brand naming agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free