Burrow vs Room & Board:Which is more popular?
In September 2026, Room & Board had more branded searches than Burrow among modular sofa brands worldwide. Room & Board had about 262,000 branded searches, while Burrow had 15,300. Room & Board made up 34% of all modular sofa brand searches we track, and Burrow accounted for 2%. When we asked ChatGPT and Google AI Overviews about modular sofa brands, Burrow appeared in three of the five answers and Room & Board in two. Room & Board was mentioned before Burrow in two out of three answers that named either.
Who do people search for more?
Room & Board, about 17 searches for every 1 for Burrow
Who does AI mention more?
Burrow, mentioned in 3 of 5 answers, Room & Board in 2
Who does AI recommend more?
Room & Board, named ahead of Burrow in 2 of 3 answers
Follow Burrow vs Room & Board and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top modular sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burrow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Room & Board was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Room & Board was listed before Burrow in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lovesac1st- Burrow2nd
- Room & Board3rd
7th Avenue4th
Albany Park5th
Inside Weather–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lovesac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Albany Park3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burrow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Room & Board2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 7th Avenue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Inside Weather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about modular sofa brands
5 answers
Asked ChatGPT
“Which modular sofa brand should I buy?”
Asked ChatGPT
“What are the best modular sofa brands?”
Asked ChatGPT
“What's the best modular sofa brand for a living room?”
Searched Google, AI Overview
“sofa for living room”
Searched Google, AI Overview
“modular sectional sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Burrow or Room & Board more popular in search?
This chart shows how often people search Google for Burrow and Room & Board by name. Each line represents a brand's share of searches for all six modular sofa brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Room & Board, Burrow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovesac | Room & Board | 7th Avenue | Albany Park | Burrow | Inside Weather |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 33.8% | 15% | 8% | 2.3% | 0.53% |
| Nov 2025 | 51.4% | 29% | 11.2% | 5.9% | 2.2% | 0.38% |
| Dec 2025 | 49.2% | 27.7% | 14.9% | 5.4% | 2.3% | 0.52% |
| Jan 2026 | 47.5% | 31.4% | 11.7% | 6.1% | 2.6% | 0.58% |
| Feb 2026 | 44.1% | 34.1% | 13.1% | 5.7% | 2.5% | 0.43% |
| Mar 2026 | 42.8% | 32.8% | 15.2% | 6.7% | 2.2% | 0.41% |
| Apr 2026 | 37.4% | 35% | 16.2% | 8.6% | 2.3% | 0.44% |
| May 2026 | 39.3% | 36.6% | 14% | 7.4% | 2.2% | 0.47% |
| Jun 2026 | 37% | 35.9% | 16% | 8.5% | 2.3% | 0.43% |
| Jul 2026 | 41.4% | 32.5% | 14.3% | 9.4% | 2% | 0.39% |
| Aug 2026 | 41.8% | 34.1% | 15.1% | 6.6% | 2% | 0.34% |
| Sep 2026 | 41.7% | 34% | 15.3% | 6.6% | 2% | 0.49% |
How has the Burrow and Room & Board comparison changed over the last 12 months?
3 findings
- Room & Board was ahead of Burrow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burrow’s share of searches among modular sofa brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 18K to 15.3K.
- Across the 12 months ending September 2026, Room & Board’s share of searches among modular sofa brands worldwide moved from 33.8% to 34%, and its estimated monthly branded searches held steady at 262K.
How did search popularity change for modular sofa brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Burrow worldwide fell 15% over 12 measured months, from 18K to 15.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Burrow’s and Room & Board’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burrow
2 branded search terms
- burrow furniture
- burrow sofa
Room & Board
2 branded search terms
- room & board
- room and board
Other head-to-heads among modular sofa brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.