Brandwave

How popular isRoom & Board?

In September 2026, people searched for Room & Board by name about 262,000 times worldwide, about the same as the previous year. These searches made up 34% of all global modular sofa brand searches, placing Room & Board second out of six brands. When we asked both ChatGPT and Google AI Overviews about modular sofa brands, Room & Board appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Room & Board is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. LovesacShare of searches 41.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Room & BoardShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. 7th AvenueShare of searches 15.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Albany ParkShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BurrowShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top modular sofa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Room & Board was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Room & Board is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lovesac1st
  2. Burrow2nd
  3. Room & Board3rd
  4. 7th Avenue4th
  5. Albany Park5th
  6. Inside Weather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lovesac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Albany Park3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burrow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Room & Board2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7th Avenue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inside Weather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about modular sofa brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which modular sofa brands compete with Room & Board?

Room & Board against modular sofa brands worldwide, by month

Share of searches by month for Lovesac, Room & Board, 7th Avenue, Albany Park. The figures are in the table below the chart.

View monthly share of searches table
MonthLovesacRoom & Board7th AvenueAlbany ParkBurrowInside Weather
Oct 202540.4%33.8%15%8%2.3%0.53%
Nov 202551.4%29%11.2%5.9%2.2%0.38%
Dec 202549.2%27.7%14.9%5.4%2.3%0.52%
Jan 202647.5%31.4%11.7%6.1%2.6%0.58%
Feb 202644.1%34.1%13.1%5.7%2.5%0.43%
Mar 202642.8%32.8%15.2%6.7%2.2%0.41%
Apr 202637.4%35%16.2%8.6%2.3%0.44%
May 202639.3%36.6%14%7.4%2.2%0.47%
Jun 202637%35.9%16%8.5%2.3%0.43%
Jul 202641.4%32.5%14.3%9.4%2%0.39%
Aug 202641.8%34.1%15.1%6.6%2%0.34%
Sep 202641.7%34%15.3%6.6%2%0.49%

  1. 1.Lovesac

    41.7%

    Held 1st. 321K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  2. 2.Room & Board

    34%

    Held 2nd. 262K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  3. 3.7th Avenue

    15.3%

    Held 3rd. 118K estimated branded searches, -16.6% vs prior month. Share +0.2 points.

  4. 4.Albany Park

    6.6%

    Held 4th. 50.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

  5. 5.Burrow

    2%

    Held 5th. 15.3K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Inside Weather

    0.49%

    Held 6th. 3.8K estimated branded searches, +20.3% vs prior month. Share +0.2 points.

Compare popularity between Room & Board and its closest rivals

Every comparison with Room & Board

5 comparisons

How has branded search demand for Room & Board changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Room & Board worldwide held steady at 262K.
  • Across the 12 months ending September 2026, Room & Board’s share of searches among modular sofa brands worldwide peaked at 36.6% in May 2026 and was lowest at 27.7% in December 2025.

How did search popularity change for modular sofa brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Albany Park worldwide fell 18.7% over 12 measured months, from 62.1K to 50.5K in September 2026.

  2. Estimated monthly branded searches for Burrow worldwide fell 15% over 12 measured months, from 18K to 15.3K in September 2026.

How are Room & Board’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Room & Board’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • room & board
  • room and board

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