How popular isBurrow in search?
In September 2026, there were an estimated 15.3K branded searches for Burrow worldwide which is down 15% over the last 12 months. Burrow holds 3% estimated Share of Search among modular sofa brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lovesac63.1%
7th Avenue23.2%
Albany Park9.9%
Burrow3%
Inside Weather0.75%
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Which modular sofa brands compete with Burrow?
Share of Search by month for Lovesac, 7th Avenue, Albany Park, Burrow. The figures are in the table below the chart.
View monthly share of search table
| Month | Lovesac | 7th Avenue | Albany Park | Burrow | Inside Weather |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.6% | 12.1% | 3.5% | 0.8% |
| Nov 2025 | 72.4% | 15.7% | 8.3% | 3% | 0.54% |
| Dec 2025 | 68% | 20.6% | 7.5% | 3.2% | 0.71% |
| Jan 2026 | 69.3% | 17.1% | 8.9% | 3.8% | 0.84% |
| Feb 2026 | 67% | 19.9% | 8.6% | 3.9% | 0.66% |
| Mar 2026 | 63.7% | 22.6% | 9.9% | 3.2% | 0.62% |
| Apr 2026 | 57.5% | 24.9% | 13.3% | 3.6% | 0.68% |
| May 2026 | 62% | 22.1% | 11.6% | 3.5% | 0.74% |
| Jun 2026 | 57.7% | 24.9% | 13.2% | 3.5% | 0.68% |
| Jul 2026 | 61.3% | 21.2% | 13.9% | 3% | 0.58% |
| Aug 2026 | 63.5% | 22.9% | 10% | 3% | 0.51% |
| Sep 2026 | 63.1% | 23.2% | 9.9% | 3% | 0.75% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 321K | -18.2% | -0.4 points | |
| 2, held 2nd | 23.2% | 118K | -16.6% | +0.3 points | |
| 3, held 3rd | 9.9% | 50.5K | -18.3% | -0.1 points | |
| 4, held 4th | 3% | 15.3K | -18.2% | 0 points | |
| 5, held 5th | 0.75% | 3.8K | +20.3% | +0.2 points |
1.
63.1%
Held 1st. 321K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
23.2%
Held 2nd. 118K estimated branded searches, -16.6% vs prior month. Share +0.3 points.
9.9%
Held 3rd. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.
Burrow3%
Held 4th. 15.3K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.75%
Held 5th. 3.8K estimated branded searches, +20.3% vs prior month. Share +0.2 points.
Compare search popularity between Burrow and its closest rivals
Every comparison with Burrow
4 comparisons
How has branded search demand for Burrow changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burrow worldwide fell from 18K to 15.3K.
- Across the 12 months ending September 2026, Burrow’s estimated Share of Search among modular sofa brands worldwide decreased from 3.5% to 3%.
How did search popularity change for modular sofa brands worldwide in September 2026?
2 changes
Burrow’s estimated Share of Search among modular sofa brands worldwide has lost ground for 3 months in a row, from 3.5% to 3% in September 2026.
Estimated monthly branded searches for Albany Park worldwide fell 18.7% over 12 measured months, from 62.1K to 50.5K in September 2026.
How is Burrow measured?
Brandwave collects information about searches that people make online using Burrow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- burrow furniture
- burrow sofa
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Is Burrow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.