Brandwave

Burrow vs Lovesac:Which is more popular by branded search?

In August 2026, Lovesac had more branded searches than Burrow among modular sofa brands worldwide. Lovesac was estimated to have 393K branded searches compared to Burrow’s 32.1K, and held a 79.1% Share of Search versus Burrow’s 6.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among modular sofa brands worldwide in August 2026Which is more popular in search, Burrow or Lovesac?
Burrow6.5%32.1K searches
vs
Lovesac79.1%393K searches

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Which is more popular in search, Burrow or Lovesac?

Compare brands that offers modular sofas for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Burrow and Lovesac among modular sofa brands worldwide, by month

Share of Search by month for Lovesac, Burrow. The figures are in the table below the chart.

View monthly share of search table
MonthLovesacAlbany ParkBurrow7th AvenueInside Weather
Oct 202574.6%14.8%8.2%1.4%0.98%
Nov 202582.7%9.5%6%1.3%0.62%
Dec 202581.6%8.9%7.3%1.3%0.86%
Jan 202679%10.2%8.4%1.5%0.97%
Feb 202679.6%10.3%7.9%1.5%0.78%
Mar 202678.4%12.2%7.2%1.5%0.76%
Apr 202672.6%16.8%8.1%1.6%0.86%
May 202675.8%14.2%7.4%1.7%0.91%
Jun 202672.7%16.6%8%1.8%0.85%
Jul 202674.5%16.9%6.7%1.2%0.71%
Aug 202679.1%12.5%6.5%1.4%0.64%
Sep 2026—————

How has the Burrow and Lovesac comparison changed over the last 12 months?

  • Lovesac was ahead of Burrow in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Burrow’s estimated Share of Search among modular sofa brands worldwide moved from 8.2% to 6.5%, and its estimated monthly branded searches moved from 34.4K to 32.1K.
  • Across the 11 months ending August 2026, Lovesac’s estimated Share of Search among modular sofa brands worldwide moved from 74.6% to 79.1%, and its estimated monthly branded searches moved from 313K to 393K.

How did search popularity change for modular sofa brands worldwide in August 2026?

  1. In August 2026, Lovesac gained estimated Share of Search among modular sofa brands worldwide, from 74.5% to 79.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Burrow’s and Lovesac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burrow

5 branded search terms

  • burrow com
  • burrow couch
  • burrow furniture
  • burrow sofa
  • burrow sofas

Lovesac

7 branded search terms

  • lovesac
  • lovesac com
  • lovesac couch
  • lovesac furniture
  • lovesac sactionals
  • lovesac sofa
  • sactionals

How the Brand Demand Index is measured

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