Brandwave

How popular isLovesac in search?

In September 2026, there were an estimated 321K branded searches for Lovesac worldwide which held steady over the last 12 months. Lovesac holds 63.1% estimated Share of Search among modular sofa brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lovesac63.1%
  2. 7th Avenue23.2%
  3. Albany Park9.9%
  4. Burrow3%
  5. Inside Weather0.75%
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Which modular sofa brands compete with Lovesac?

Lovesac against modular sofa brands worldwide, by month

Share of Search by month for Lovesac, 7th Avenue, Albany Park, Burrow. The figures are in the table below the chart.

View monthly share of search table
MonthLovesac7th AvenueAlbany ParkBurrowInside Weather
Oct 202561%22.6%12.1%3.5%0.8%
Nov 202572.4%15.7%8.3%3%0.54%
Dec 202568%20.6%7.5%3.2%0.71%
Jan 202669.3%17.1%8.9%3.8%0.84%
Feb 202667%19.9%8.6%3.9%0.66%
Mar 202663.7%22.6%9.9%3.2%0.62%
Apr 202657.5%24.9%13.3%3.6%0.68%
May 202662%22.1%11.6%3.5%0.74%
Jun 202657.7%24.9%13.2%3.5%0.68%
Jul 202661.3%21.2%13.9%3%0.58%
Aug 202663.5%22.9%10%3%0.51%
Sep 202663.1%23.2%9.9%3%0.75%
  1. 1.Lovesac

    63.1%

    Held 1st. 321K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.7th Avenue

    23.2%

    Held 2nd. 118K estimated branded searches, -16.6% vs prior month. Share +0.3 points.

  3. Held 3rd. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  4. 4.Burrow

    3%

    Held 4th. 15.3K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. Held 5th. 3.8K estimated branded searches, +20.3% vs prior month. Share +0.2 points.

Compare search popularity between Lovesac and its closest rivals

How has branded search demand for Lovesac changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lovesac worldwide held steady, from 312K to 321K.
  • Across the 12 months ending September 2026, Lovesac’s estimated Share of Search among modular sofa brands worldwide increased from 61% to 63.1%.
  • Across the 12 months ending September 2026, Lovesac’s estimated Share of Search among modular sofa brands worldwide peaked at 72.4% in November 2025 and was lowest at 57.5% in April 2026.

How did search popularity change for modular sofa brands worldwide in September 2026?

  1. Burrow’s estimated Share of Search among modular sofa brands worldwide has lost ground for 3 months in a row, from 3.5% to 3% in September 2026.

  2. Estimated monthly branded searches for Albany Park worldwide fell 18.7% over 12 measured months, from 62.1K to 50.5K in September 2026.

How is Lovesac measured?

Brandwave collects information about searches that people make online using Lovesac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • lovesac
  • lovesac couch
  • lovesac furniture
  • lovesac sactionals
  • lovesac sofa
  • sactionals

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How the Brand Demand Index is measured

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Is Lovesac your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.