Lovesac vs Room & Board:Which is more popular?
In September 2026, Lovesac had more branded searches than Room & Board among modular sofa brands worldwide. Lovesac had about 321,000 branded searches, while Room & Board had 262,000. Lovesac made up 41.7% of all modular sofa brand searches we track, and Room & Board accounted for 34%. When we asked ChatGPT and Google AI Overviews about modular sofa brands, Lovesac appeared in four of the five answers and Room & Board in two. Lovesac was mentioned before Room & Board in every answer.
Who do people search for more?
Lovesac, about 23% more searches than Room & Board
Who does AI mention more?
Lovesac, mentioned in 4 of 5 answers, Room & Board in 2
Who does AI recommend more?
Lovesac, named ahead of Room & Board in every answer
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Top modular sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lovesac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Room & Board was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovesac was listed before Room & Board in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lovesac1st
Burrow2nd
Room & Board3rd
7th Avenue4th
Albany Park5th
Inside Weather–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lovesac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Albany Park3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burrow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Room & Board2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 7th Avenue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Inside Weather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about modular sofa brands
5 answers
Asked ChatGPT
“Which modular sofa brand should I buy?”
Asked ChatGPT
“What are the best modular sofa brands?”
Asked ChatGPT
“What's the best modular sofa brand for a living room?”
Searched Google, AI Overview
“sofa for living room”
Searched Google, AI Overview
“modular sectional sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lovesac or Room & Board more popular in search?
This chart shows how often people search Google for Lovesac and Room & Board by name. Each line represents a brand's share of searches for all six modular sofa brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lovesac, Room & Board. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovesac | Room & Board | 7th Avenue | Albany Park | Burrow | Inside Weather |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 33.8% | 15% | 8% | 2.3% | 0.53% |
| Nov 2025 | 51.4% | 29% | 11.2% | 5.9% | 2.2% | 0.38% |
| Dec 2025 | 49.2% | 27.7% | 14.9% | 5.4% | 2.3% | 0.52% |
| Jan 2026 | 47.5% | 31.4% | 11.7% | 6.1% | 2.6% | 0.58% |
| Feb 2026 | 44.1% | 34.1% | 13.1% | 5.7% | 2.5% | 0.43% |
| Mar 2026 | 42.8% | 32.8% | 15.2% | 6.7% | 2.2% | 0.41% |
| Apr 2026 | 37.4% | 35% | 16.2% | 8.6% | 2.3% | 0.44% |
| May 2026 | 39.3% | 36.6% | 14% | 7.4% | 2.2% | 0.47% |
| Jun 2026 | 37% | 35.9% | 16% | 8.5% | 2.3% | 0.43% |
| Jul 2026 | 41.4% | 32.5% | 14.3% | 9.4% | 2% | 0.39% |
| Aug 2026 | 41.8% | 34.1% | 15.1% | 6.6% | 2% | 0.34% |
| Sep 2026 | 41.7% | 34% | 15.3% | 6.6% | 2% | 0.49% |
How has the Lovesac and Room & Board comparison changed over the last 12 months?
3 findings
- Lovesac was ahead of Room & Board in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lovesac’s share of searches among modular sofa brands worldwide moved from 40.4% to 41.7%, and its estimated monthly branded searches moved from 312K to 321K.
- Across the 12 months ending September 2026, Room & Board’s share of searches among modular sofa brands worldwide moved from 33.8% to 34%, and its estimated monthly branded searches held steady at 262K.
How did search popularity change for modular sofa brands worldwide in September 2026?
0 changes
Neither Lovesac nor Room & Board moved beyond provider rounding among modular sofa brands in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Lovesac’s and Room & Board’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lovesac
6 branded search terms
- lovesac
- lovesac couch
- lovesac furniture
- lovesac sactionals
- lovesac sofa
- sactionals
Room & Board
2 branded search terms
- room & board
- room and board
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