Buffalo Trace vs Glenfiddich:Which is more popular?

Name: Buffalo Trace vs Glenfiddich: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Glenfiddich had more branded searches than Buffalo Trace among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while Buffalo Trace had 165,000. Glenfiddich made up 20.1% of all whisky brand searches we track, and Buffalo Trace accounted for 11%. When we asked ChatGPT and Google AI Overviews about whisky brands, Buffalo Trace appeared in four of the five answers and Glenfiddich in three. Buffalo Trace was mentioned before Glenfiddich in three out of five answers.

Among whisky brands worldwide in September 2026

Follow Buffalo Trace vs Glenfiddich and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top whisky brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffalo Trace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Glenfiddich was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buffalo Trace was listed before Glenfiddich in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Johnnie Walker	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Buffalo Trace	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Glenfiddich	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Jameson	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
The Macallan	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Jim Beam	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Redbreast	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Johnnie Walker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Glenfiddich3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Macallan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jim Beam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redbreast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about whisky brands

5 answers

Asked ChatGPT
“Which whisky brand should I buy?”
Asked ChatGPT
“What are the best whisky brands?”
Asked ChatGPT
“What's the best whisky brand for gifts for adults?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“bourbon brands”
1. 1Jim Beam
2. 2Buffalo Trace

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Buffalo Trace or Glenfiddich more popular in search?

This chart shows how often people search Google for Buffalo Trace and Glenfiddich by name. Each line represents a brand's share of searches for all seven whisky brands we track, month by month, from English-language searches worldwide.

Buffalo Trace and Glenfiddich among whisky brands worldwide, by month

Month	Johnnie Walker	Glenfiddich	Jameson	Jim Beam	Buffalo Trace	The Macallan	Redbreast
Oct 2025	27.7%	22.6%	18.5%	18.5%	10.1%	1.7%	0.91%
Nov 2025	27%	22.1%	18.1%	18.1%	12.1%	1.6%	1.1%
Dec 2025	25.4%	20.7%	17%	25.4%	9.3%	1.5%	0.84%
Jan 2026	27.6%	22.5%	18.4%	18.4%	10.1%	2%	0.91%
Feb 2026	25.2%	20.6%	16.9%	25.2%	9.2%	1.9%	1%
Mar 2026	26.4%	21.6%	21.6%	17.6%	9.7%	1.9%	1.3%
Apr 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
May 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
Jun 2026	30.5%	20.4%	20.4%	16.7%	9.2%	1.8%	1%
Jul 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
Aug 2026	24.2%	24.2%	19.8%	19.8%	8.9%	2.2%	0.97%
Sep 2026	24.5%	20.1%	20.1%	20.1%	11%	3.3%	0.99%

How has the Buffalo Trace and Glenfiddich comparison changed over the last 12 months?

3 findings

Glenfiddich was ahead of Buffalo Trace in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Buffalo Trace’s share of searches among whisky brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches held steady at 165K.
Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands worldwide moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for whisky brands worldwide in September 2026?

2 changes

In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%.
In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buffalo Trace’s and Glenfiddich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.