Bruce vs Kahrs:Which is more popular?
In September 2026, Bruce and Kahrs were level in searches among parquet flooring brands worldwide, with an estimated 2.4K versus 2.2K branded searches, at 6% and 5.6% of the total. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, Kahrs appeared in three of the five answers and Bruce in one. Kahrs was mentioned before Bruce in every answer.
Who do people search for more?
Bruce, about 8% more searches than Kahrs
Who does AI mention more?
Kahrs, mentioned in 3 of 5 answers, Bruce in 1
Who does AI recommend more?
Kahrs, named ahead of Bruce in every answer
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Top parquet flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kahrs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bruce was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kahrs was listed before Bruce in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parquet flooring brands
5 answers
Asked ChatGPT
“Which parquet flooring brand should I buy?”
Asked ChatGPT
“What are the best parquet flooring brands?”
Asked ChatGPT
“What's the best parquet flooring brand for a living room?”
Searched Google, AI Overview
“wood parquet flooring”
Searched Google, AI Overview
“engineered parquet flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bruce or Kahrs more popular in search?
This chart shows how often people search Google for Bruce and Kahrs by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bruce, Kahrs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karndean | Quick-Step | Havwoods | Mirage | Bruce | Kahrs | Mercier | BOEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.8% | 13.4% | 13.4% | 3.9% | 5.7% | 2.8% | 2.3% |
| Nov 2025 | 33.5% | 24.2% | 14.9% | 12.2% | 3.6% | 6.3% | 3.1% | 2.2% |
| Dec 2025 | 34.9% | 21.9% | 15.6% | 12.7% | 3.7% | 6.4% | 2.6% | 2.1% |
| Jan 2026 | 36.7% | 24.1% | 13.4% | 11% | 3.2% | 6.7% | 2.4% | 2.4% |
| Feb 2026 | 33% | 25% | 14.7% | 12% | 3.6% | 6.4% | 3% | 2.2% |
| Mar 2026 | 36.6% | 21.6% | 13.3% | 13.3% | 3.8% | 6% | 3% | 2.2% |
| Apr 2026 | 32.9% | 21.6% | 14.7% | 14.7% | 4.2% | 6.2% | 3.3% | 2.5% |
| May 2026 | 32.8% | 21.5% | 14.6% | 14.6% | 6.4% | 5.1% | 2.8% | 2% |
| Jun 2026 | 35.6% | 21.4% | 13% | 13% | 7% | 5.3% | 2.5% | 2.2% |
| Jul 2026 | 30.3% | 23.5% | 13.5% | 13.5% | 9% | 5.4% | 2.6% | 2.1% |
| Aug 2026 | 34.1% | 22.4% | 12.4% | 12.4% | 8.3% | 5.9% | 2.6% | 1.8% |
| Sep 2026 | 30.4% | 25.7% | 13.6% | 13.6% | 6% | 5.6% | 2.8% | 2.3% |
How has the Bruce and Kahrs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bruce took it in May 2026.
- Across the 12 months ending September 2026, Bruce’s share of searches among parquet flooring brands worldwide moved from 3.9% to 6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Kahrs’ share of searches among parquet flooring brands worldwide moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 2.8K to 2.2K.
How did search popularity change for parquet flooring brands worldwide in September 2026?
2 changes
In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%.
Estimated monthly branded searches for Kahrs worldwide fell 20.4% over 12 measured months, from 2.8K to 2.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bruce’s and Kahrs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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