Branston vs Mrs Elswood:Which is searched more?
In August 2026, Branston had more branded searches than Mrs Elswood among pickles brands worldwide. Branston was estimated to have 18.1K branded searches compared to Mrs Elswood’s 1K, and held a 4.3% Share of Search versus Mrs Elswood’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Branston or Mrs Elswood?
Compare the pickles brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branston, Mrs Elswood. The figures are in the table below the chart.
View monthly share of search table
| Month | Branston | Mrs Elswood |
|---|---|---|
| Oct 2025 | 3.9% | 0.1% |
| Nov 2025 | 4.8% | 0.1% |
| Dec 2025 | 5.6% | 0.12% |
| Jan 2026 | 3.5% | 0.14% |
| Feb 2026 | 4.7% | 0.15% |
| Mar 2026 | 4.3% | 0.14% |
| Apr 2026 | 4.2% | 0.14% |
| May 2026 | 4.3% | 0.14% |
| Jun 2026 | 3.6% | 0.14% |
| Jul 2026 | 3.9% | 0.13% |
| Aug 2026 | 4.3% | 0.24% |
| Sep 2026 | — | — |
How has the Branston and Mrs Elswood comparison changed over the last 12 months?
3 findings
- Branston was ahead of Mrs Elswood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Branston’s estimated Share of Search among pickles brands worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Mrs Elswood’s estimated Share of Search among pickles brands worldwide moved from 0.1% to 0.24%, and its estimated monthly branded searches moved from 480 to 1K.
How did search popularity change for pickles brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Branston’s and Mrs Elswood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branston
1 branded search term
- branston
Mrs Elswood
1 branded search term
- mrs elswood

Put your own brand in this comparison
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