Boss vs Bugaboo:Which is searched more?
In September 2026, Boss had more branded searches than Bugaboo among changing Bag brands worldwide. Boss was estimated to have 1.2M branded searches compared to Bugaboo’s 442K, and held a 66.9% Share of Search versus Bugaboo’s 23.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boss or Bugaboo?
Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boss, Bugaboo. The figures are in the table below the chart.
View monthly share of search table
| Month | Boss | Bugaboo | Silver Cross | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.8% | 5.8% | 2.7% | 0.02% | <0.01% |
| Nov 2025 | 69.8% | 22.3% | 5.1% | 2.8% | 0.01% | <0.01% |
| Dec 2025 | 74.4% | 18.1% | 5% | 2.4% | 0.01% | <0.01% |
| Jan 2026 | 69.4% | 22.2% | 5.6% | 2.8% | 0.01% | <0.01% |
| Feb 2026 | 64.8% | 25.2% | 6.8% | 3.1% | 0.02% | <0.01% |
| Mar 2026 | 65.4% | 25.9% | 6.1% | 2.6% | 0.01% | <0.01% |
| Apr 2026 | 65.5% | 25.8% | 6.1% | 2.6% | 0.01% | <0.01% |
| May 2026 | 65.5% | 25.7% | 6.1% | 2.6% | 0.01% | <0.01% |
| Jun 2026 | 65.8% | 25.5% | 6.1% | 2.6% | 0.02% | <0.01% |
| Jul 2026 | 65.2% | 25.7% | 6.4% | 2.6% | 0.01% | <0.01% |
| Aug 2026 | 65.1% | 24.7% | 6.9% | 3.2% | 0.02% | <0.01% |
| Sep 2026 | 66.9% | 23.9% | 6.6% | 2.7% | 0.01% | <0.01% |
How has the Boss and Bugaboo comparison changed over the last 12 months?
3 findings
- Boss was ahead of Bugaboo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among changing Bag brands worldwide moved from 66.7% to 66.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing Bag brands worldwide moved from 24.8% to 23.9%, and its estimated monthly branded searches moved from 462K to 442K.
How did search popularity change for changing Bag brands worldwide in September 2026?
2 changes
In September 2026, Boss gained estimated Share of Search among changing Bag brands worldwide, from 65.1% to 66.9%.
In September 2026, Bugaboo lost estimated Share of Search among changing Bag brands worldwide, from 24.7% to 23.9%.
Other head-to-heads among changing Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Boss’ and Bugaboo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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