BORA vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than BORA among folding sawhorse brands worldwide. Stanley had about 49,500 branded searches, while BORA had 2,900. Stanley made up 6.2% of all folding sawhorse brand searches we track, and BORA accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, BORA appeared in three of the five answers and Stanley in two. BORA was mentioned before Stanley in three out of four answers.
Who do people search for more?
Stanley, about 17 searches for every 1 for BORA
Who does AI mention more?
BORA, mentioned in 3 of 5 answers, Stanley in 2
Who does AI recommend more?
BORA, named ahead of Stanley in 3 of 4 answers
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Top folding sawhorse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BORA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BORA was listed before Stanley in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ToughBuilt1st- BORA2nd
WORX3rd
DeWalt4th- Stanley5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BORA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about folding sawhorse brands
5 answers
Asked ChatGPT
“Which folding sawhorse brand should I buy?”
Asked ChatGPT
“What are the best folding sawhorse brands?”
Asked ChatGPT
“What's the best folding sawhorse brand for workshop projects?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“heavy duty sawhorse”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BORA or Stanley more popular in search?
This chart shows how often people search Google for BORA and Stanley by name. Each line represents a brand's share of searches for all five folding sawhorse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, BORA. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | ToughBuilt | Stanley | BORA | WORX |
|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 9.2% | 6.2% | 0.47% | 0.36% |
| Nov 2025 | 85.2% | 7.7% | 6.3% | 0.5% | 0.43% |
| Dec 2025 | 85.3% | 7.7% | 6.3% | 0.41% | 0.36% |
| Jan 2026 | 83.8% | 9.2% | 6.2% | 0.46% | 0.35% |
| Feb 2026 | 84.9% | 9.3% | 5.1% | 0.37% | 0.28% |
| Mar 2026 | 83.7% | 9.2% | 6.2% | 0.6% | 0.35% |
| Apr 2026 | 84.3% | 9.3% | 5.1% | 0.98% | 0.37% |
| May 2026 | 84.8% | 9.3% | 5.1% | 0.47% | 0.36% |
| Jun 2026 | 85.2% | 7.7% | 6.3% | 0.51% | 0.36% |
| Jul 2026 | 82.6% | 9.1% | 7.4% | 0.48% | 0.36% |
| Aug 2026 | 82.7% | 9.1% | 7.4% | 0.45% | 0.29% |
| Sep 2026 | 83.9% | 9.2% | 6.2% | 0.36% | 0.3% |
How has the BORA and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of BORA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide moved from 0.47% to 0.36%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
- Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
2 changes
In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for BORA worldwide fell 23.7% over 12 measured months, from 3.8K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BORA’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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