Brandwave

Bohin vs Clover:Which is more popular?

In September 2026, Bohin had more branded searches than Clover among needle threader brands worldwide. Bohin had about 5,400 branded searches, while Clover had 2,020. Bohin made up 2.4% of all needle threader brand searches we track, and Clover accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about needle threader brands, both Bohin and Clover appeared in all five answers. Bohin was mentioned before Clover in three out of four answers.

Among needle threader brands worldwide in September 2026

Who do people search for more?

Bohin, about 3 searches for every 1 for Clover

Bohin 5.4K searchesClover 2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bohin in 5 of 5Clover in 5 of 5

Who does AI recommend more?

Bohin, named ahead of Clover in 3 of 4 answers

Bohin first in 3Clover first in 1

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Top needle threader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bohin and Clover showed up in all five answers. Bohin was listed before Clover in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bohin1st
  2. Clover2nd
  3. Dritz3rd
  4. Janome–
  5. Bernina–
  6. Singer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bohin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dritz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bernina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about needle threader brands

5 answers
  • Asked ChatGPT

    “Which needle threader brand should I buy?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover
  • Asked ChatGPT

    “What are the best needle threader brands?”

    1. 1Clover
    2. 2Dritz
    3. 3Bohin
  • Asked ChatGPT

    “What's the best needle threader brand for sewing?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover
  • Searched Google, AI Overview

    “best needle threader”

    1. 1Bohin
    2. 2Clover
  • Searched Google, AI Overview

    “automatic needle threader”

    1. 1Bohin
    2. 2Clover
    3. 3Singer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bohin or Clover more popular in search?

This chart shows how often people search Google for Bohin and Clover by name. Each line represents a brand's share of searches for all six needle threader brands we track, month by month, from English-language searches worldwide.

Bohin and Clover among needle threader brands worldwide, by month

Share of searches by month for Bohin, Clover. The figures are in the table below the chart.

View monthly share of searches table
MonthJanomeBerninaSingerBohinDritzClover
Oct 202545.8%43.5%6.3%2.3%1.2%0.72%
Nov 202550.8%40%4.8%2.6%1.1%0.78%
Dec 202551.8%39.6%4.8%2.1%1.1%0.66%
Jan 202650.5%41.2%4.7%1.7%1.1%0.82%
Feb 202651.4%40.6%4.8%1.4%1.1%0.71%
Mar 202653.6%37.9%4.9%1.8%0.98%0.79%
Apr 202652.4%38.3%5.4%2%1.1%0.83%
May 202655.4%35.8%5.1%1.9%1%0.79%
Jun 202654%36.4%5.6%2%1.1%0.89%
Jul 202647.8%41.5%6.7%2%1.1%0.89%
Aug 202650.5%39.2%6.3%1.9%1%0.97%
Sep 202647.8%41.2%6.7%2.4%1.1%0.91%

How has the Bohin and Clover comparison changed over the last 12 months?

3 findings
  • Bohin was ahead of Clover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bohin’s share of searches among needle threader brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Clover’s share of searches among needle threader brands worldwide moved from 0.72% to 0.91%, and its estimated monthly branded searches moved from 1.7K to 2K.

How did search popularity change for needle threader brands worldwide in September 2026?

2 changes
  1. In September 2026, Bohin gained share of searches among needle threader brands worldwide, from 1.9% to 2.4%.

  2. Estimated monthly branded searches for Clover worldwide rose 20.2% over 12 measured months, from 1.7K to 2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bohin’s and Clover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bohin

1 branded search term

  • bohin

Clover

3 branded search terms

  • clover needle threader
  • clover needlecraft
  • clover sewing

How the Brand Demand Index is measured

Other head-to-heads among needle threader brands

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