Blur vs Tensor:Which is more popular?
In September 2026, Tensor had more branded searches than Blur among NFT marketplaces worldwide. Tensor had about 3,200 branded searches, while Blur had 2,400. Tensor made up 1.1% of all NFT marketplace searches we track, and Blur accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about NFT marketplaces, Blur appeared in three of the five answers and Tensor in two. Blur was mentioned before Tensor in every answer that named either.
Who do people search for more?
Tensor, about 33% more searches than Blur
Who does AI mention more?
Blur, mentioned in 3 of 5 answers, Tensor in 2
Who does AI recommend more?
Blur, named ahead of Tensor in 3 of 3 answers
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Top NFT marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blur was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tensor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blur was listed before Tensor in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OpenSea1st- Blur2nd
SuperRare3rd
Magic Eden4th- Tensor5th
Foundation6th
Rarible7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NFT marketplaces
5 answers
Asked ChatGPT
“Which NFT marketplace should I use?”
Asked ChatGPT
“What are the best NFT marketplaces?”
Asked ChatGPT
“What's the best NFT marketplace for digital art collecting?”
Searched Google, AI Overview
“nft marketplace”
Searched Google, AI Overview
“nft trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blur or Tensor more popular in search?
This chart shows how often people search Google for Blur and Tensor by name. Each line represents a brand's share of searches for all seven NFT marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Tensor, Blur. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenSea | Magic Eden | SuperRare | Rarible | Tensor | Blur | Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 18.5% | 2.5% | 3.6% | 1% | 1.1% | 0.43% |
| Nov 2025 | 71.4% | 18.2% | 3.6% | 4.3% | 1.1% | 1% | 0.41% |
| Dec 2025 | 69.6% | 20.3% | 3.5% | 4.2% | 1.1% | 0.82% | 0.48% |
| Jan 2026 | 72% | 18.3% | 3.6% | 3.5% | 0.94% | 1.1% | 0.5% |
| Feb 2026 | 73.4% | 17.5% | 3.1% | 3.6% | 1% | 0.87% | 0.52% |
| Mar 2026 | 78.5% | 12.5% | 4% | 2.6% | 0.93% | 0.93% | 0.56% |
| Apr 2026 | 76.6% | 12.2% | 4.7% | 3.1% | 1.1% | 1.4% | 0.82% |
| May 2026 | 78.7% | 11% | 4.9% | 3.2% | 1% | 0.94% | 0.4% |
| Jun 2026 | 76.3% | 12.1% | 5.7% | 3.1% | 1.6% | 0.88% | 0.38% |
| Jul 2026 | 75.2% | 12.8% | 5.6% | 3.7% | 1.6% | 0.73% | 0.38% |
| Aug 2026 | 83.5% | 9.5% | 3.4% | 1.8% | 0.97% | 0.53% | 0.24% |
| Sep 2026 | 81.6% | 10% | 4.1% | 2.2% | 1.1% | 0.8% | 0.23% |
How has the Blur and Tensor comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Tensor took it in November 2025, Blur took it in January 2026, Tensor took it in February 2026, Blur took it in April 2026, Tensor took it in May 2026.
- Across the 12 months ending September 2026, Blur’s share of searches among NFT marketplaces worldwide moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 12 months ending September 2026, Tensor’s share of searches among NFT marketplaces worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 5.3K to 3.2K.
How did search popularity change for NFT marketplaces worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blur’s and Tensor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NFT marketplaces
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