BlackRapid vs Clever Supply Co.:Which is more popular?
In September 2026, BlackRapid had more branded searches than Clever Supply Co. among camera strap brands worldwide. BlackRapid had about 5,300 branded searches, while Clever Supply Co. had 1,170. BlackRapid made up 1.4% of all camera strap brand searches we track, and Clever Supply Co. accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about camera strap brands, BlackRapid appeared in all five answers and Clever Supply Co. in two. BlackRapid was mentioned before Clever Supply Co. in four out of five answers.
Who do people search for more?
BlackRapid, about 5 searches for every 1 for Clever Supply Co.
Who does AI mention more?
BlackRapid, mentioned in every answer we collected
Who does AI recommend more?
BlackRapid, named ahead of Clever Supply Co. in 4 of 5 answers
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Top camera strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BlackRapid appeared in all five answers. Clever Supply Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BlackRapid was listed before Clever Supply Co. in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BlackRapid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Op/Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Artisan & Artist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clever Supply Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Think Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera strap brands
5 answers
Asked ChatGPT
“Which camera strap brand should I buy?”
Asked ChatGPT
“What are the best camera strap brands?”
Asked ChatGPT
“What's the best camera strap brand for comfortable all day carry?”
Searched Google, AI Overview
“best camera strap”
Searched Google, AI Overview
“camera strap for dslr”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BlackRapid or Clever Supply Co. more popular in search?
This chart shows how often people search Google for BlackRapid and Clever Supply Co. by name. Each line represents a brand's share of searches for all eight camera strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BlackRapid, Clever Supply Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Joby | Artisan & Artist | Spider | BlackRapid | Op/Tech | Clever Supply Co. |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.3% | 21.1% | 1.8% | 1.4% | 1.1% | 0.31% | 0.31% |
| Nov 2025 | 51.9% | 29.4% | 14.2% | 1.5% | 1.3% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 50.8% | 28.9% | 14.6% | 1.8% | 1.8% | 1.5% | 0.36% | 0.29% |
| Jan 2026 | 46.6% | 32.1% | 15.6% | 2% | 1.7% | 1.3% | 0.4% | 0.33% |
| Feb 2026 | 41.8% | 35.1% | 17% | 2.1% | 1.9% | 1.3% | 0.35% | 0.44% |
| Mar 2026 | 46.2% | 32.3% | 15.8% | 2% | 1.7% | 1.3% | 0.32% | 0.41% |
| Apr 2026 | 42.9% | 29.5% | 21.3% | 1.8% | 1.9% | 1.7% | 0.44% | 0.37% |
| May 2026 | 46% | 26% | 22.6% | 1.6% | 1.7% | 1.5% | 0.32% | 0.33% |
| Jun 2026 | 48.5% | 27.6% | 16.6% | 1.4% | 3.8% | 1.3% | 0.34% | 0.44% |
| Jul 2026 | 46% | 26.2% | 15.6% | 1.9% | 7.8% | 1.6% | 0.39% | 0.41% |
| Aug 2026 | 51.3% | 29% | 14.3% | 1.8% | 1.6% | 1.4% | 0.36% | 0.3% |
| Sep 2026 | 51.3% | 29% | 14% | 2.1% | 1.6% | 1.4% | 0.35% | 0.3% |
How has the BlackRapid and Clever Supply Co. comparison changed over the last 12 months?
3 findings
- BlackRapid was ahead of Clever Supply Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BlackRapid’s share of searches among camera strap brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 5.1K to 5.3K.
- Across the 12 months ending September 2026, Clever Supply Co.’s share of searches among camera strap brands worldwide moved from 0.31% to 0.3%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for camera strap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Clever Supply Co. worldwide fell 18.8% over 12 measured months, from 1.4K to 1.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BlackRapid’s and Clever Supply Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BlackRapid
3 branded search terms
- black rapid
- blackrapid
- blackrapid camera strap
Clever Supply Co.
2 branded search terms
- clever supply camera strap
- clever supply co
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