Brandwave

Bitly vs is.gd:Which is more popular?

In September 2026, Bitly had more branded searches than is.gd among URL shortener platforms worldwide. Bitly had about 1 million branded searches, while is.gd had 4,400. Bitly made up 40% of all URL shortener platform searches we track, and is.gd accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about URL shortener platforms, Bitly appeared in all five answers and is.gd in none.

Among URL shortener platforms worldwide in September 2026

Who do people search for more?

Bitly, about 238 searches for every 1 for is.gd

Bitly 1M searchesis.gd 4.4K searches

Who does AI mention more?

Bitly, mentioned in every answer we collected

Bitly in 5 of 5is.gd in 0 of 5

Who does AI recommend more?

Bitly, the only one of the two named

Bitly first in 5is.gd never named

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Top URL shortener platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. is.gd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. TinyURL2nd
  3. Short.io3rd
  4. Rebrandly4th
  5. Dub5th
  6. BL.INK–
  7. Cutt.ly–
  8. tiny.cc–
  9. is.gd–
  10. T.LY–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TinyURL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Short.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cutt.ly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • tiny.cc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • is.gd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.LY0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about URL shortener platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bitly or is.gd more popular in search?

This chart shows how often people search Google for Bitly and is.gd by name. Each line represents a brand's share of searches for all ten URL shortener platforms we track, month by month, from English-language searches worldwide.

Bitly and is.gd among URL shortener platforms worldwide, by month

Share of searches by month for Bitly, is.gd. The figures are in the table below the chart.

View monthly share of searches table
MonthBitlyTinyURLBL.INKRebrandlyCutt.lyShort.iotiny.ccis.gdT.LYDub
Oct 202544.2%26.3%22.9%3.8%1.4%0.34%0.28%0.41%0.28%0.14%
Nov 202542.4%29.4%21.1%4.2%1.3%0.46%0.31%0.46%0.25%0.14%
Dec 202539.1%28.6%24.7%4.1%1.8%0.44%0.36%0.54%0.24%0.13%
Jan 202641.6%25.6%25.5%4.2%1.5%0.46%0.31%0.46%0.25%0.1%
Feb 202643.8%26.8%22.1%4.4%1.3%0.4%0.33%0.49%0.18%0.1%
Mar 202642%29.3%20.8%5.1%1.3%0.56%0.31%0.46%0.17%0.12%
Apr 202645.1%26.2%21.4%4.3%1.6%0.47%0.31%0.38%0.21%0.12%
May 202644.8%23.7%24.9%4.1%1.2%0.37%0.3%0.37%0.16%0.09%
Jun 202646.9%26.3%20.9%3.4%1.3%0.56%0.25%0.21%0.14%0.1%
Jul 202646.3%25.3%21.4%4.3%1.6%0.58%0.26%0.17%0.14%0.12%
Aug 202644.6%27.6%21.5%3.5%1.6%0.58%0.26%0.17%0.17%0.1%
Sep 202640%28%25.7%3.5%1.5%0.57%0.31%0.17%0.14%0.1%

How has the Bitly and is.gd comparison changed over the last 12 months?

3 findings
  • Bitly was ahead of is.gd in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bitly’s share of searches among URL shortener platforms worldwide moved from 44.2% to 40%, and its estimated monthly branded searches moved from 1.3M to 1M.
  • Across the 12 months ending September 2026, is.gd’s share of searches among URL shortener platforms worldwide moved from 0.41% to 0.17%, and its estimated monthly branded searches moved from 12.1K to 4.4K.

How did search popularity change for URL shortener platforms worldwide in September 2026?

2 changes

  1. In September 2026, Bitly lost share of searches among URL shortener platforms worldwide, from 44.6% to 40%.

  2. Estimated monthly branded searches for is.gd worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bitly’s and is.gd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bitly

7 branded search terms

  • bitly
  • bitly app
  • bitly link shortener
  • bitly links
  • bitly shortener
  • bitly software
  • bitly url shortener

is.gd

1 branded search term

  • is gd

How the Brand Demand Index is measured

Other head-to-heads among URL shortener platforms

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