Beni Rugs vs Miss Amara:Which is more popular by branded search?
In August 2026, Miss Amara had more branded searches than Beni Rugs among rug brands worldwide. Miss Amara was estimated to have 14.8K branded searches compared to Beni Rugs’ 6.6K, and held a 0.89% Share of Search versus Beni Rugs’ 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beni Rugs or Miss Amara?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miss Amara, Beni Rugs. The figures are in the table below the chart.
View monthly share of search table
| Month | West Elm | Rugs USA | Nordic Knots | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 20.8% | 0.62% | 1.4% | 0.62% | 0.12% |
| Nov 2025 | 80.1% | 17.7% | 0.53% | 1.2% | 0.43% | 0.08% |
| Dec 2025 | 76.9% | 20.9% | 0.62% | 0.93% | 0.51% | 0.1% |
| Jan 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.49% | 0.11% |
| Feb 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.48% | 0.12% |
| Mar 2026 | 73% | 24.2% | 1.1% | 1.1% | 0.48% | 0.14% |
| Apr 2026 | 73.2% | 24.3% | 0.89% | 1.1% | 0.4% | 0.14% |
| May 2026 | 73.5% | 24.3% | 0.89% | 0.89% | 0.33% | 0.11% |
| Jun 2026 | 72.8% | 24.1% | 1.1% | 1.3% | 0.48% | 0.17% |
| Jul 2026 | 69.4% | 28% | 1% | 1% | 0.37% | 0.17% |
| Aug 2026 | 73.3% | 24.2% | 1.1% | 0.89% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beni Rugs and Miss Amara comparison changed over the last 12 months?
3 findings
- Miss Amara was ahead of Beni Rugs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beni Rugs’ estimated Share of Search among rug brands worldwide moved from 0.62% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Miss Amara’s estimated Share of Search among rug brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for rug brands worldwide in August 2026?
2 changes
In August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.
Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beni Rugs’ and Miss Amara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beni Rugs
1 branded search term
- beni rugs
Miss Amara
1 branded search term
- miss amara
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.