Bass Pro vs KastKing:Which is more popular?
In September 2026, Bass Pro had more branded searches than KastKing among tackle box brands worldwide. Bass Pro had about 201,000 branded searches, while KastKing had 60,500. Bass Pro made up 17.3% of all tackle box brand searches we track, and KastKing accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about tackle box brands, KastKing appeared in all four answers and Bass Pro in one. KastKing was mentioned before Bass Pro in every answer.
Who do people search for more?
Bass Pro, about 3 searches for every 1 for KastKing
Who does AI mention more?
KastKing, mentioned in every answer we collected
Who does AI recommend more?
KastKing, named ahead of Bass Pro in every answer
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Top tackle box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Bass Pro was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. KastKing was listed before Bass Pro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- KastKing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Flambeau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bass Pro1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Daiwa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tackle box brands
4 answers
Asked ChatGPT
“Which tackle box brand should I buy?”
Asked ChatGPT
“What are the best tackle box brands?”
Asked ChatGPT
“What's the best tackle box brand for small fishing gear?”
Searched Google, AI Overview
“fishing tackle box”
Searched Google, AI Overview
“tackle boxes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bass Pro or KastKing more popular in search?
This chart shows how often people search Google for Bass Pro and KastKing by name. Each line represents a brand's share of searches for all seven tackle box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bass Pro, KastKing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Bass Pro | Daiwa | KastKing | Rapala | Flambeau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 25.2% | 20.6% | 11.3% | 4.1% | 5.1% | 2.8% |
| Nov 2025 | 22.3% | 22.3% | 22.3% | 10% | 3.7% | 4.5% | 14.9% |
| Dec 2025 | 25% | 20.4% | 25% | 11.2% | 4.1% | 5% | 9.1% |
| Jan 2026 | 28.7% | 23.5% | 19.2% | 12.9% | 3.9% | 4.7% | 7.1% |
| Feb 2026 | 30.2% | 24.7% | 16.6% | 13.6% | 5% | 5% | 5% |
| Mar 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 4.9% | 3.3% |
| Apr 2026 | 35.7% | 23.9% | 15.9% | 10.7% | 5.9% | 4.8% | 3.2% |
| May 2026 | 34.7% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% |
| Jun 2026 | 30.6% | 25% | 16.7% | 11.2% | 7.5% | 6.2% | 2.8% |
| Jul 2026 | 32.5% | 21.7% | 17.8% | 11.9% | 6.5% | 6.5% | 2.9% |
| Aug 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 6% | 2.2% |
| Sep 2026 | 31.7% | 26% | 17.3% | 11.6% | 5.2% | 5.2% | 2.9% |
How has the Bass Pro and KastKing comparison changed over the last 12 months?
3 findings
- Bass Pro was ahead of KastKing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bass Pro’s share of searches among tackle box brands worldwide moved from 20.6% to 17.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, Bass Pro lost share of searches among tackle box brands worldwide, from 20.1% to 17.3%.
In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bass Pro’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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