Brandwave

How popular isBass Pro in search?

Bass Pro has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shimano41.1%
  2. Plano33.6%
  3. Daiwa15.1%
  4. Rapala8.3%
  5. Flambeau2%
  6. Bass Pro—
Bass Pro website (opens in a new tab)

Follow Bass Pro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tackle box brands compete with Bass Pro?

Bass Pro against tackle box brands worldwide, by month

Share of Search by month for Shimano, Plano, Daiwa, Rapala, Flambeau, Bass Pro. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoPlanoDaiwaRapalaFlambeauBass Pro
Oct 202541.5%33.9%15.2%6.8%2.5%—
Nov 202536.2%36.2%16.3%7.3%4%—
Dec 202539.1%32%17.5%7.9%3.5%—
Jan 202639.7%32.4%17.8%6.5%3.6%—
Feb 202639.9%32.6%17.9%6.6%2.9%—
Mar 202641.5%33.9%15.2%6.8%2.5%—
Apr 202646.5%31.1%13.9%6.2%2.3%—
May 202644.5%29.7%16.3%7.3%2.2%—
Jun 202641.1%33.6%15.1%8.3%2%—
Jul 202643.5%29.1%16%8.8%2.6%—
Aug 202641.1%33.6%15.1%8.3%2%—
Sep 2026——————
  1. 1.Shimano

    41.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Plano

    33.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Daiwa

    15.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Rapala

    8.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  6. —.Bass Pro

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Bass Pro and its closest rivals

How did search popularity change for tackle box brands worldwide in August 2026?

  1. In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.

  2. In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%.

  3. In August 2026, Daiwa lost estimated Share of Search among tackle box brands worldwide, from 16% to 15.1%.

  4. In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%.

  5. Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

Where does Bass Pro compete?

Bass Pro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hunting gear brands——Show ranking
Tackle box brands——Shown above

How is Bass Pro measured?

Brandwave collects information about searches that people make online using Bass Pro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bass pro shops

Do you work for Bass Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bass Pro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.