Bass Pro vs Plano:Which is searched more?
In September 2026, Plano had more branded searches than Bass Pro among tackle box brands worldwide. Plano was estimated to have 301K branded searches compared to Bass Pro’s 201K, and held a 27.4% Share of Search versus Bass Pro’s 18.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bass Pro or Plano?
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plano, Bass Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Bass Pro | Daiwa | Rapala | Flambeau |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.3% | 21.5% | 11.8% | 5.3% | 2.9% |
| Nov 2025 | 23.2% | 23.2% | 23.2% | 10.4% | 4.7% | 15.5% |
| Dec 2025 | 26.1% | 21.3% | 26.1% | 11.7% | 5.2% | 9.5% |
| Jan 2026 | 29.9% | 24.4% | 20% | 13.4% | 4.9% | 7.4% |
| Feb 2026 | 31.8% | 26% | 17.4% | 14.3% | 5.2% | 5.2% |
| Mar 2026 | 32% | 26.2% | 21.4% | 11.7% | 5.3% | 3.5% |
| Apr 2026 | 37.9% | 25.3% | 16.9% | 11.4% | 5.1% | 3.4% |
| May 2026 | 36.8% | 24.6% | 16.4% | 13.5% | 6% | 2.7% |
| Jun 2026 | 33.1% | 27.1% | 18.1% | 12.1% | 6.7% | 3% |
| Jul 2026 | 34.8% | 23.3% | 19% | 12.8% | 7% | 3.1% |
| Aug 2026 | 32% | 26.1% | 21.4% | 11.7% | 6.4% | 2.4% |
| Sep 2026 | 33.5% | 27.4% | 18.3% | 12.3% | 5.5% | 3% |
How has the Bass Pro and Plano comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bass Pro took it in December 2025, Plano took it in January 2026.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among tackle box brands worldwide moved from 21.5% to 18.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Plano’s estimated Share of Search among tackle box brands worldwide moved from 26.3% to 27.4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 26.1% to 27.4%.
In September 2026, Bass Pro lost estimated Share of Search among tackle box brands worldwide, from 21.4% to 18.3%.
Other head-to-heads among tackle box brands
How each brand is measured
Brandwave collects information about searches that people make online using Bass Pro’s and Plano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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