Plano vs Rapala:Which is searched more?
In September 2026, Plano had more branded searches than Rapala among tackle box brands worldwide. Plano was estimated to have 301K branded searches compared to Rapala’s 60.5K, and held a 27.4% Share of Search versus Rapala’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plano or Rapala?
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plano, Rapala. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Bass Pro | Daiwa | Rapala | Flambeau |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.3% | 21.5% | 11.8% | 5.3% | 2.9% |
| Nov 2025 | 23.2% | 23.2% | 23.2% | 10.4% | 4.7% | 15.5% |
| Dec 2025 | 26.1% | 21.3% | 26.1% | 11.7% | 5.2% | 9.5% |
| Jan 2026 | 29.9% | 24.4% | 20% | 13.4% | 4.9% | 7.4% |
| Feb 2026 | 31.8% | 26% | 17.4% | 14.3% | 5.2% | 5.2% |
| Mar 2026 | 32% | 26.2% | 21.4% | 11.7% | 5.3% | 3.5% |
| Apr 2026 | 37.9% | 25.3% | 16.9% | 11.4% | 5.1% | 3.4% |
| May 2026 | 36.8% | 24.6% | 16.4% | 13.5% | 6% | 2.7% |
| Jun 2026 | 33.1% | 27.1% | 18.1% | 12.1% | 6.7% | 3% |
| Jul 2026 | 34.8% | 23.3% | 19% | 12.8% | 7% | 3.1% |
| Aug 2026 | 32% | 26.1% | 21.4% | 11.7% | 6.4% | 2.4% |
| Sep 2026 | 33.5% | 27.4% | 18.3% | 12.3% | 5.5% | 3% |
How has the Plano and Rapala comparison changed over the last 12 months?
3 findings
- Plano was ahead of Rapala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plano’s estimated Share of Search among tackle box brands worldwide moved from 26.3% to 27.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Rapala’s estimated Share of Search among tackle box brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 26.1% to 27.4%.
In September 2026, Rapala lost estimated Share of Search among tackle box brands worldwide, from 6.4% to 5.5%.
Other head-to-heads among tackle box brands
How each brand is measured
Brandwave collects information about searches that people make online using Plano’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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