Daiwa vs Shimano:Which is searched more?
In September 2026, Shimano had more branded searches than Daiwa among tackle box brands worldwide. Shimano was estimated to have 368K branded searches compared to Daiwa’s 135K, and held a 33.5% Share of Search versus Daiwa’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Daiwa or Shimano?
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Daiwa. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Bass Pro | Daiwa | Rapala | Flambeau |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.3% | 21.5% | 11.8% | 5.3% | 2.9% |
| Nov 2025 | 23.2% | 23.2% | 23.2% | 10.4% | 4.7% | 15.5% |
| Dec 2025 | 26.1% | 21.3% | 26.1% | 11.7% | 5.2% | 9.5% |
| Jan 2026 | 29.9% | 24.4% | 20% | 13.4% | 4.9% | 7.4% |
| Feb 2026 | 31.8% | 26% | 17.4% | 14.3% | 5.2% | 5.2% |
| Mar 2026 | 32% | 26.2% | 21.4% | 11.7% | 5.3% | 3.5% |
| Apr 2026 | 37.9% | 25.3% | 16.9% | 11.4% | 5.1% | 3.4% |
| May 2026 | 36.8% | 24.6% | 16.4% | 13.5% | 6% | 2.7% |
| Jun 2026 | 33.1% | 27.1% | 18.1% | 12.1% | 6.7% | 3% |
| Jul 2026 | 34.8% | 23.3% | 19% | 12.8% | 7% | 3.1% |
| Aug 2026 | 32% | 26.1% | 21.4% | 11.7% | 6.4% | 2.4% |
| Sep 2026 | 33.5% | 27.4% | 18.3% | 12.3% | 5.5% | 3% |
How has the Daiwa and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Daiwa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among tackle box brands worldwide moved from 11.8% to 12.3%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among tackle box brands worldwide moved from 32.2% to 33.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes

In September 2026, Shimano gained estimated Share of Search among tackle box brands worldwide, from 32% to 33.5%.
In September 2026, Daiwa gained estimated Share of Search among tackle box brands worldwide, from 11.7% to 12.3%.
Other head-to-heads among tackle box brands
How each brand is measured
Brandwave collects information about searches that people make online using Daiwa’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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